Senior Manager, Strategy & Operations, SLG Digital Marketing

What You’ll Do

1. Infrastructure

• Unified Data Logic: Work with Marketing Ops and Revenue Ops for data hygiene, attribution models, and inbound BDR nuances.
• Collaborative Roadmap: Influence global BDR roadmap, prioritizing Lead-to-SQO-to-VO optimizations.
• Cross-Functional Partnership: Design systems, lead-scoring, and tech stack with Marketing Ops, RevOps, and Business Systems.

2. BDR Playbook Design & Execution

• The Hand-off: Provide BDRs immediate context and tools for MQLs.
• Contextual Playbooks: Build outreach strategies for inbound sources.
• Objection Handling & Messaging: Analyze call recordings for training and scripts.
• Speed-to-Lead: Implement SLA protocols to maximize connect rates.
• A/B Testing: Test subject lines, scripts, and sequencing with Demand Gen and BDRs.

3. Lifecycle & Warm Outbound Strategy

• Database Activation: Strategies for Closed-Lost, stalled leads, and dark prospects.
• Event Orchestration: Pre- and post-event outreach with Field Marketing.
• "Signal-Based" Prospecting: Define manual intervention vs. nurture for low-intent leads.

4. Strategic Funnel Architecture

• Lead Logic & Flow: Refine MQL scoring models.
• Conversion Strategy: Improve lead-to-MQL, MQL-to-SQO, SQO-to-VO rates.
• The Feedback Loop: Provide BDR insights to Demand Gen on lead quality.

5. Capacity & Resource Planning

• Capacity Management: Forecast BDR needs from lead trends.
• Coverage Assurance: Ensure coverage during peaks and optimize territory distribution.

What We’re Looking For

• Collaborative operator with conviction and relationship skills.
• Strategic alignment turning goals into operations.
• Full-stack thinker understanding BDR friction.
• Time-zone fluid for global teams.
• Tech-savvy in Salesforce, Marketo, Outreach.