Senior Field Marketing Manager

Responsibilities

• Partner closely with Field Marketing, GTM Pods, and Vertical Marketing to develop event strategy.
• Own event planning and execution for all major hosted events and summits.
• Coordinate with external vendors to negotiate contracts, meet deadlines and deliverables, and manage budgets.
• Build and manage outbound outreach sequences in Apollo to drive attendance with target accounts.
• Create opportunity overviews and clear instructions for executive team in attendance.
• Manage attendee engagement, meeting status, and follow-up actions before, during, and after events to drive impact and revenue.
• Ensure timely collection of post-event reporting and follow-up activities from internal stakeholders within SLAs.
• Track and analyze event ROI and key performance metrics, providing recommendations for continuous improvement.

Requirements

• 5+ years of experience in event planning, marketing events, or trade show management, preferably in B2B SaaS, fintech, cybersecurity, or fraud prevention.
• Proven ability to manage multiple events simultaneously, from small executive roundtables to large industry conferences.
• Strong understanding of event marketing, lead generation, and audience engagement strategies.
• Excellent project management, budgeting, and negotiation skills.
• Experience managing event production, sponsorships, and vendor partnerships.
• Ability to work cross-functionally with Marketing, Sales, and Product teams to align event strategies with business objectives.
• Proficiency with event management tools (Cvent, Eventbrite, Salesforce, Marketo, or similar).
• Strong communication and presentation skills, with an eye for branding and storytelling.
• Willingness to travel for on-site event management as needed.