Senior Field Marketing Manager
Senior Field Marketing Manager driving revenue through event strategy, planning, and execution for hosted and third-party events. Owns logistics, outreach in Apollo, executive prep, post-event follow-up, ROI analysis, and cross-functional coordination with Sales and Marketing teams. Requires 5+ years event marketing experience in B2B SaaS or fintech.
About the job
Responsibilities
- Partner closely with Field Marketing, GTM Pods, and Vertical Marketing to develop event strategy.
- Own event planning and execution for all major hosted events and summits.
- Coordinate with external vendors to negotiate contracts, meet deadlines and deliverables, and manage budgets.
- Build and manage outbound outreach sequences in Apollo to drive attendance with target accounts.
- Create opportunity overviews and clear instructions for executive team in attendance.
- Manage attendee engagement, meeting status, and follow-up actions before, during, and after events to drive impact and revenue.
- Ensure timely collection of post-event reporting and follow-up activities from internal stakeholders within SLAs.
- Track and analyze event ROI and key performance metrics, providing recommendations for continuous improvement.
Requirements
- 5+ years of experience in event planning, marketing events, or trade show management, preferably in B2B SaaS, fintech, cybersecurity, or fraud prevention.
- Proven ability to manage multiple events simultaneously, from small executive roundtables to large industry conferences.
- Strong understanding of event marketing, lead generation, and audience engagement strategies.
- Excellent project management, budgeting, and negotiation skills.
- Experience managing event production, sponsorships, and vendor partnerships.
- Ability to work cross-functionally with Marketing, Sales, and Product teams to align event strategies with business objectives.
- Proficiency with event management tools (Cvent, Eventbrite, Salesforce, Marketo, or similar).
- Strong communication and presentation skills, with an eye for branding and storytelling.
- Willingness to travel for on-site event management as needed.
Skills
Event Planning, Event Marketing, Lead Generation, Project Management, Budgeting, Vendor Management, Cvent, Eventbrite, Salesforce, Marketo, Apollo
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