CRM Marketing Manager
CRM Marketing Manager responsible for end-to-end development, execution, and optimization of multi-channel CRM campaigns (email, SMS, push, in-app) to drive patient engagement, sessions, and bookings at Zocdoc. Requires 7+ years in analytical CRM roles, deep Braze expertise, strong data skills with Looker/SQL, and hypothesis-driven testing.
About the job
Responsibilities
- Own end-to-end campaign development process, including list/segment creation, test setup, email development, QA, deployment and analysis.
- Develop, plan, execute, and optimize CRM campaigns through rigorous, hypothesis-driven A/B or multivariate testing, using email, SMS, push notifications, and in-app messages to meet business goals.
- Brainstorm new campaign ideas and collaborate with cross-functional teams like Engineering, Product Marketing, Product, Analytics, Design, and Brand to execute marketing campaigns and support cross-functional initiatives.
- Monitor deliverability and maintain email health metrics to determine optimal frequency and form of communications.
- Own CRM metrics for sends, opens, clicks, and downstream metrics like sessions, app downloads, and bookings for campaigns; ensure send triggers and messages are functioning properly.
- Drive engagement and booking targets.
Requirements
- 7+ years of work experience in a highly analytical CRM role.
- Proven track record of ideating and executing highly impactful CRM marketing campaigns to drive business objectives.
- Strong analytical skills (particularly within Excel and Looker) and the ability to leverage data for insights and action.
- Deep Braze knowledge - you are a Braze power user and adept at HTML.
- Incredible attention to detail especially when it comes to campaign QA.
- Strong written and verbal communication skills.
- Ability to quickly build relationships and influence behavior with other teams across the company.
- Ability to manage multiple projects and priorities at once in an ever-changing environment.
- Ability to push through barriers to get things done with a sense of urgency.
Nice-to-Haves
- SQL and Looker experience (preferred).
Skills
Braze, HTML, SQL, Looker, Excel, A/B Testing, Crm Marketing, Email Marketing, Sms Marketing, Push Notifications, In-App Messaging
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