CRM Marketing Manager

Responsibilities

• Own end-to-end campaign development process, including list/segment creation, test setup, email development, QA, deployment and analysis.
• Develop, plan, execute, and optimize CRM campaigns through rigorous, hypothesis-driven A/B or multivariate testing, using email, SMS, push notifications, and in-app messages to meet business goals.
• Brainstorm new campaign ideas and collaborate with cross-functional teams like Engineering, Product Marketing, Product, Analytics, Design, and Brand to execute marketing campaigns and support cross-functional initiatives.
• Monitor deliverability and maintain email health metrics to determine optimal frequency and form of communications.
• Own CRM metrics for sends, opens, clicks, and downstream metrics like sessions, app downloads, and bookings for campaigns; ensure send triggers and messages are functioning properly.
• Drive engagement and booking targets.

Requirements

• 7+ years of work experience in a highly analytical CRM role.
• Proven track record of ideating and executing highly impactful CRM marketing campaigns to drive business objectives.
• Strong analytical skills (particularly within Excel and Looker) and the ability to leverage data for insights and action.
• Deep Braze knowledge - you are a Braze power user and adept at HTML.
• Incredible attention to detail especially when it comes to campaign QA.
• Strong written and verbal communication skills.
• Ability to quickly build relationships and influence behavior with other teams across the company.
• Ability to manage multiple projects and priorities at once in an ever-changing environment.
• Ability to push through barriers to get things done with a sense of urgency.

Nice-to-Haves

• SQL and Looker experience (preferred).