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BrexBrexSan Francisco, CA

Senior Marketing Operations Manager, Product-Led Growth

Owns PLG marketing operations, evolving martech stack (Segment, Marketo, GA4), AI-driven automation, event tracking, attribution, and cross-functional workflows for digital acquisition and onboarding. Requires 4+ years experience.

135k – 168k
Hybrid4+ YOEGrowth Marketing

About the role

Senior Marketing Operations Manager, Product-Led Growth

Owns the systems, data infrastructure, and digital growth engine for Product-Led Growth (PLG) motion. Builds best-in-class marketing tech stack, leverages AI for automation, and drives efficiency across channels.

Responsibilities

  • Own and evolve PLG martech ecosystem (Twilio Segment, Google Analytics, Marketo, Sanity CMS, Salesforce, paid integrations).
  • Define and execute future-state roadmap using AI-driven automation and scalable systems.
  • Build automated lifecycle programs with AI segmentation, predictive scoring, personalized content.
  • Partner with Web, Product, Engineering to modernize event tracking and data flows.
  • Scale experimentation with AI analysis and rapid iteration.
  • Collaborate on paid acquisition tagging/attribution (Google Ads, LinkedIn, Meta, Reddit).
  • Lead Marketing Ops for chatbot/live chat experiences with CX, Ops, Sales, Web.
  • Build AI-enhanced dashboards for PLG health and growth loops.
  • Automate processes using Zapier, Segment, Marketo, AI agents.
  • Troubleshoot systems (Segment, GA, Marketo, Salesforce).

Requirements

  • 4+ years in Marketing Operations, Growth Operations, or Digital Systems for PLG/digital funnels.
  • Hands-on with Segment, Google Analytics, Marketo, event tracking.
  • Strong analytics for experimentation, attribution, funnel measurement.
  • Paid acquisition experience (Google, LinkedIn, Meta).
  • Cross-functional chatbot/live chat support (qualification, routing, workflows).
  • Automation via Zapier, AI systems, CDP workflows.
  • Evolving/modernizing martech stacks.
  • Collaboration with Product, Web Engineering, Data teams.

Bonus Points

  • FinTech/SaaS PLG experience.
  • AI/automation for workflows (personalization, scoring, experiment QA).
  • Sanity CMS integrations.
  • Amplitude, Mixpanel, or similar.
  • Documentation and operationalizing complex systems.
  • Digital identity verification, risk optimization.
  • Lead-to-Product processes.
  • ABM/enterprise knowledge.

Compensation

Expected salary range: $134,696 - $168,370 USD (varies by location, skills, experience). Equity and other compensation may apply.

Skills

SegmentGoogle AnalyticsMarketoSalesforceSanity CmsZapierAI AutomationEvent TrackingAttributionGoogle Ads
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