Principal Product Marketing Manager, Product Commercialization

Responsibilities

• Champion the voice of the retailer using market and competitive research to highlight opportunities in product strategy
• Act as the primary liaison between Product and Retailer Go-to-Market (RGTM) teams to align on roadmap priorities
• Define internal product GTM hierarchy to ensure effective launches and positive retailer reception
• Contribute to pricing strategy to reflect product value, cover costs, and meet retailer expectations
• Drive adoption of new products and features among prospects, channel partners, and existing retailer partners
• Discover and document new product use-cases based on retailer pain points
• Partner with Revenue Enablement to equip Sales and Accounts teams with product storytelling for conversion and expansion

Requirements

• 7+ years of experience in product marketing, sales enablement, or related role (B2B, SaaS, or high-growth tech preferred)
• Proven understanding of product commercialization and strategies to drive product adoption
• Outstanding messaging and positioning skills with ability to distill complex ideas into compelling value propositions
• Track record of crafting high-impact sales enablement content (pitch decks, playbooks, competitive battle cards)
• Experience working cross-functionally with sales, marketing, and product teams on go-to-market strategies
• Leadership through influence with clear communication, business cases, and storytelling
• Data-driven approach using insights to optimize sales performance and messaging
• Bias for action with ability to work independently in a fast-paced environment

Nice-to-Haves

• Experience with marketplaces
• Passion for problem-solving and analytical approaches