Principal Product Marketing Manager, Product Commercialization
Lead product commercialization efforts by bridging Product and Retailer GTM teams, driving retailer adoption through strategic messaging, pricing, and sales enablement for a B2B marketplace platform. Requires 7+ years in product marketing or sales enablement with strong cross-functional leadership skills.
About the job
Responsibilities
- Champion the voice of the retailer using market and competitive research to highlight opportunities in product strategy
- Act as the primary liaison between Product and Retailer Go-to-Market (RGTM) teams to align on roadmap priorities
- Define internal product GTM hierarchy to ensure effective launches and positive retailer reception
- Contribute to pricing strategy to reflect product value, cover costs, and meet retailer expectations
- Drive adoption of new products and features among prospects, channel partners, and existing retailer partners
- Discover and document new product use-cases based on retailer pain points
- Partner with Revenue Enablement to equip Sales and Accounts teams with product storytelling for conversion and expansion
Requirements
- 7+ years of experience in product marketing, sales enablement, or related role (B2B, SaaS, or high-growth tech preferred)
- Proven understanding of product commercialization and strategies to drive product adoption
- Outstanding messaging and positioning skills with ability to distill complex ideas into compelling value propositions
- Track record of crafting high-impact sales enablement content (pitch decks, playbooks, competitive battle cards)
- Experience working cross-functionally with sales, marketing, and product teams on go-to-market strategies
- Leadership through influence with clear communication, business cases, and storytelling
- Data-driven approach using insights to optimize sales performance and messaging
- Bias for action with ability to work independently in a fast-paced environment
Nice-to-Haves
- Experience with marketplaces
- Passion for problem-solving and analytical approaches
Skills
Product Marketing, Sales Enablement, Go-to-Market Strategy, Messaging And Positioning, Competitive Analysis, Pricing Strategy, Cross-Functional Collaboration, Sales Content Creation, Data Analysis, B2B SaaS
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