Senior Communications Manager
Leads strategic PR and communications for AI hospitality SaaS company, owning external narratives, executive thought leadership, media relations, and pitching stories to boost visibility and position as industry leader. Requires 8+ years B2B SaaS PR experience and bachelor's degree.
About the job
Responsibilities
- Own Canary’s External Narrative: Develop and activate compelling narratives on Canary’s leadership, partnerships, customers, etc. ensuring consistency in messaging across media, executive communications and social.
- Executive Thought Leadership: Partner with co-founders and leadership to build and execute high-impact thought leadership across LinkedIn, PR and bylines, from ideation and interviewing, through ghostwriting.
- Media Relations and Coverage: Build and manage relationships with trade and top-tier journalists, own inbound media inquiries and consistently secure high-quality media coverage and placements.
- Storytelling and Pitching: Identify and pitch compelling stories, turning product launches, company momentum and industry trends into media opportunities.
- Newsjacking and Trends: Monitor industry and AI trends to identify timely opportunities and translate them into relevant narratives and commentary.
- Cross-Functional Collaboration: Partner with Marketing, Product and Customer teams to surface stories, align messaging and bring key initiatives to market.
- PR Content Creation: Write press releases, executive commentary and external communications, and support major initiatives like reports and product launches with integrated PR strategies.
- Social Presence: Elevate Canary’s and executives’ presence on social platforms (e.g. LinkedIn) through consistent, high-quality, impactful content.
- Awards and Speaking Engagements: Identify and secure strategic awards and speaking opportunities aligned with key narratives.
- Performance Tracking: Measure success through media placements, brand mentions and share of voice, and refine strategy based on performance insights.
Qualifications
- 8+ years of experience in PR & Communications, with a focus on B2B SaaS
- Hospitality or travel tech experience is a plus
- Proven success building and executing executive thought leadership programs
- Strong track record of securing consistent, high-quality media coverage
- Sharp storytelling instincts and a strong sense for what makes a story land
- Experience owning communications strategy from narrative through execution
- Excellent project management and cross-functional collaboration skills
- Bachelor’s degree in Journalism, Marketing, Business or related field
Skills
Pr, Media Relations, Thought Leadership, Storytelling, LinkedIn, Press Releases, Social Media, B2B SaaS, Journalist Relationships, Communications Strategy
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