Senior Associate, Email Marketing
Own B2B email marketing strategy and execution for a digital health company. Build full-funnel campaigns, manage segmentation and database hygiene, and partner cross-functionally to drive pipeline and revenue.
About the job
What You’ll Accomplish
- Partner with the marketing and demand generation team to create an email calendar and own execution of email programs against that calendar to drive maximum email volume across multiple audience segments
- Build and execute emails with key stakeholders across campaigns including events, product launches, content marketing, marketing nurture, and more
- Develop audience segmentation strategies based on sales funnel stage, persona, account type, and campaign goals
- Manage email database hygiene and support scalable audience targeting to improve reach, engagement, and conversion
- Partner cross-functionally with designers, copywriters, sales enablement, sales leaders, and BDRs to bring email campaigns to market effectively
- Deliver email performance insights to creative teams to inform design and copy, and to marketing teams to inform email strategy
- Report on email marketing impact, including contribution to engagement, pipeline progression, and broader demand generation goals
Basic Qualifications
- 3–6 years of relevant experience in B2B email marketing; healthcare or digital health experience is a plus
- Expertise in full-funnel email marketing strategy and execution, including nurture, promotional, event, product, and content-driven campaigns
- Strong understanding of email database management, audience segmentation, and sales funnel stage segmentation
- Strong writing, editing, and project management skills, with the ability to manage multiple priorities and turn complex ideas into clear, compelling campaigns
- Comfortable using email marketing tools such as Pardot, Marketo, or HubSpot, along with Salesforce; basic HTML experience preferred
- Strong cross-functional collaboration and stakeholder management skills
- AI-forward: experience using AI tools in your marketing work to support content development, research, synthesis, or workflow efficiency
- Proactive, detail-oriented, and execution-focused
Skills
Pardot, Marketo, HubSpot, Salesforce, HTML, Email Marketing, Audience Segmentation, B2B Marketing, Campaign Execution, AI Tools
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