Senior Product Marketing Specialist, Public Sector
Leads EMEA product marketing execution, adapting global positioning, launches, campaigns, and sales enablement for regional markets. The role requires at least five years of product marketing experience, strong storytelling and competitive intelligence skills, and familiarity with enterprise SaaS, IAM, cybersecurity, or cloud security.
About the job
Regional Go-to-Market Execution
- Support product launches and go-to-market strategies across EMEA, ensuring alignment with regional needs.
- Localise global marketing campaigns for key and emerging EMEA markets.
- Optimise product messaging and positioning for diverse audiences.
Sales Enablement
- Adapt global sales content for EMEA, ensuring relevance and effectiveness.
- Equip sales teams and partners with messaging, competitive insights, and use cases.
- Gather regional feedback to refine positioning and enablement strategies.
Content and Messaging
- Tailor product messaging to resonate with EMEA customers while maintaining global consistency.
- Work with content teams to adapt case studies, blogs, web pages, and other marketing assets for the region.
Market Insights and Competitive Intelligence
- Conduct research on customer trends, industry shifts, and regulatory considerations in EMEA.
- Analyse competitors and identify opportunities for differentiation.
- Share insights with global and regional teams to inform strategy.
Requirements
- 5+ years of hands-on experience in product marketing, B2B SaaS marketing, or a related field.
- Familiarity with identity and access management, cybersecurity, or cloud security solutions.
- Experience owning product messaging frameworks, tier-based launch plans, buyer personas, and competitive battlecards end to end.
- Strong written and verbal storytelling skills, including clear and concise messaging for complex technical products.
- Business proficiency in English.
- Experience launching solutions in the EMEA region.
- Understanding of enterprise buying behaviours, regulatory landscapes, and business cultures across key EMEA sub-regions.
- Ability to use data-driven market research and performance analytics to adapt global messaging, sales enablement, and campaign assets for regional needs.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
- Comfortable working collaboratively, independently, and cross-functionally in a fast-paced environment.
Compensation and Benefits
- Annual base salary in the United Kingdom: £69,000–£95,000 GBP.
- Equity, where applicable, bonus, comprehensive healthcare coverage, paid time off, and parental leave.
Skills
Product Marketing, B2B SaaS, Identity And Access Management, Cybersecurity, Cloud Security, Go-to-Market Strategy, Product Positioning, Sales Enablement, Competitive Intelligence, Market Research, Buyer Personas, Competitive Battlecards, Performance Analytics, Content Marketing, Enterprise Marketing
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