Senior Product Marketing Manager
Leads product marketing for an AI-first helpdesk, owning audience definition, positioning, messaging, launches, customer insight, and field enablement. Requires 5+ years of product marketing experience, strong writing and editorial judgment, and the ability to execute across product, GTM, sales, and customer success.
About the job
Responsibilities
- Define the ideal customer profile and audience for the Intercom helpdesk and related products.
- Own product messaging and align cross-functional teams on positioning across web, sales, and customer communications.
- Develop the external narrative for an AI-first helpdesk and bring it to market.
- Partner with Product, GTM, and Lifecycle teams to communicate product investment and progress, supporting customer retention and expansion.
- Create sales and customer-success enablement that improves selling confidence and message adoption.
- Conduct customer research with support teams and translate insights into positioning and messaging.
- Lead launches and go-to-market initiatives for new products and capabilities.
- Produce PMM assets including web pages, first-call decks, narratives, scripts, and launch materials.
- Build messaging architectures and maintain centralized product-marketing context.
Requirements
- 5+ years of product marketing experience, ideally in B2B.
- Track record of shaping how complex products are understood in the market.
- Experience owning a core product area end-to-end, from ICP and positioning through launches and field enablement.
- Experience working in fast-moving environments where products ship rapidly.
- Excellent written communication and editorial judgment.
- Ability to create precise briefs, narratives, and synthesis documents.
- Strong product and technical curiosity, including hands-on engagement with AI tools.
- Ability to independently lead high-stakes initiatives and work effectively across functions.
- Strong strategic thinking, execution, collaboration, and communication skills.
Nice-to-haves
- Experience with customer retention or expansion motions.
- Experience marketing complex B2B products.
- Interest in AI and experimentation with AI technologies and tools.
Compensation and Benefits
- Competitive salary and equity.
- Pension scheme with matching contributions up to 4%.
- Life assurance and comprehensive health and dental insurance for employees and dependents.
- Flexible paid time off.
- Paid maternity leave and six weeks of paternity leave.
- Cycle-to-Work Scheme and secure bike storage.
- MacBook standard equipment, with Windows available for certain roles.
- Lunch provided on weekdays, snacks, and a fully stocked kitchen.
- Regular compensation reviews.
- Access to Claude Code and other AI tools.
Skills
Product Marketing, B2B Marketing, Go-to-Market Strategy, Product Positioning, Customer Research, Competitive Analysis, Sales Enablement, Lifecycle Marketing, Launch Management, AI Tools
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