Group Product Marketing Manager
Own Vanta’s AI product marketing pillar, shaping its narrative, positioning, launches, and enablement in partnership with Product and Engineering. The role requires 7+ years of product marketing experience, strong technical and AI fluency, and exceptional storytelling skills.
About the job
Responsibilities
- Own the AI pillar narrative and roadmap end to end.
- Lead the AI narrative at key events, including keynote support, breakout sessions, and customer testimonials.
- Ensure cohesive AI messaging across Compliance, Risk, and Proof contexts.
- Partner with EPD to understand product development, influence roadmap sequencing, and translate technical capabilities into external-ready narratives.
- Develop and maintain AI messaging and positioning for field, analysts, press, and customers.
- Drive field enablement for AI, including sales and customer-success stories, objection handling, and proof points.
- Plan and execute AI product launches from planning through post-launch measurement.
- Represent the AI narrative in analyst briefings, customer advisory conversations, and press engagements.
- Define and manage go-to-market strategy for security products, including launch planning, enablement content, and customer adoption.
Requirements
- 7+ years of product marketing experience, ideally owning a full pillar or product line.
- Experience building narrative and positioning from scratch.
- Experience partnering directly with Product and Engineering leadership.
- Excellent communication and presentation skills for technical and non-technical audiences.
- Experience planning and executing large product launches, aligning product narrative with communications, measuring performance, and optimizing launch processes.
- Strong written and verbal storytelling skills, including keynote and sales-deck writing.
- Technical understanding of how modern AI products are built.
- Familiarity with the AI and LLM landscape, including model capabilities, architecture patterns, and industry trends.
- Ability to translate technical capabilities and constraints into accurate, compelling narratives without over-claiming.
- Must be authorized to work in the U.S. without current or future employer sponsorship.
- Willingness to use AI responsibly to improve efficiency and impact.
Nice-to-haves
- Experience marketing an AI-native or AI-adjacent product.
- Experience with security or technical products.
- Experience owning a keynote-level narrative for a company event.
- Technical and brand/narrative experience, such as a background in technical product management, solutions engineering, or technical writing.
Compensation & Benefits
- Base salary: $201,000-$237,000.
- Equity and industry-competitive compensation.
- Medical, dental, and vision coverage, with employee-only premiums covered for most medical plans.
- 16 weeks of paid parental leave.
- Health and wellness stipend.
- Remote workspace, internet, and cellphone stipends.
- Commuter benefits for employees reporting to the San Francisco and New York City offices.
- Family planning benefits.
- Matching 401(k) contribution with immediate vesting.
- Flexible PTO, 80 hours of sick time, and 11 company-paid holidays.
- Virtual team-building activities, lunch and learns, and company-wide events.
Skills
Product Marketing, Go-to-Market Strategy, AI, LLMs, Product Positioning, Product Messaging, Product Launches, Sales Enablement, Customer Success Enablement, Product Roadmapping, Technical Storytelling, Analyst Relations, Press Relations, Security Products
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