Product Marketer
Own the product marketing function for an AI infrastructure platform serving CPG brands, including positioning, launches, customer proof, competitive intelligence, and sales enablement. The role requires 7+ years of product marketing experience, strong writing and quantitative skills, and five days per week at the New York City headquarters.
About the job
Responsibilities
- Own positioning, messaging, and narrative for the platform as the product evolves.
- Define product-market clarity, including the ICP, buyer, user, jobs to be done, alternatives, and customer expansion drivers.
- Lead product launches end to end, including planning, narrative development, and cross-functional orchestration to generate pipeline.
- Build a customer-insight engine using lightweight automations to turn calls and win/loss analysis into themes, quotes, proof, and competitive intelligence.
- Create GTM enablement materials, including battlecards and messaging that help sales representatives win.
- Source, write, and deploy case studies and customer proof to Sales at the right moment.
- Develop an integrated plan connecting the product roadmap to the marketing calendar across lifecycle, social, partnerships, AEO, and brand moments.
- Drive deal velocity, win rate, influenced pipeline, launch adoption, launch-generated pipeline, and enablement effectiveness.
Requirements
- 7+ years of product marketing experience.
- Experience in CPG, commerce software, or B2B technology translating complex products into clear entry points.
- Excellent writing and narrative skills, with the ability to create sharp, credible positioning for complex products.
- Financial and quantitative fluency, including comfort reporting on pipeline influence and deal velocity.
- Strong cross-functional project management and judgment about when to add structure without slowing execution.
- Willingness to work at the New York City headquarters five days per week.
Compensation and Benefits
- Equity with meaningful ownership.
- Fully paid employee health coverage through Aetna.
- Dental and vision coverage through Guardian.
- Carrot Fertility Pro fertility and family-forming support.
- 12 weeks of paid parental leave.
- Unlimited PTO and regular four-day holiday weekends.
- 401(k) through Vestwell.
- Paid relocation support to NYC.
- Fully equipped workspace, including a $200 personalization stipend.
- Catered Friday lunches, team dinners, unlimited coffee, and snacks.
Skills
Product Positioning, Messaging, Product Launches, Competitive Intelligence, Gtm Enablement, Battlecards, Case Studies, Pipeline Analytics, Gong, HubSpot, Zapier, Aeo
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