GTM & Product Marketing Lead
Leads global product positioning and GTM strategy while running North American go-to-market execution. The role requires 4–7 years in product marketing, GTM strategy, or enterprise sales, strong commercial storytelling, and experience with segmentation, sales enablement, and competitive positioning.
About the job
Responsibilities
- Own global product positioning, value propositions, messaging architecture, segmentation, ICP methodology, and buyer personas.
- Lead competitive intelligence, positioning frameworks, battlecards, and competitive strategies.
- Create core sales playbooks and enablement materials for the revenue organization.
- Run North American GTM hands-on, including target segments, priority verticals, regional messaging, and campaign prioritization.
- Provide strategic support for enterprise opportunities, including deal strategy, positioning, and RFP responses.
- Manage account lists for business development targeting.
- Design lifecycle and reactivation campaigns with marketing and sales.
- Plan events with Field Marketing and Sales.
Requirements
- Bachelor's degree required.
- 4–7 years of experience in product marketing, GTM strategy, or enterprise sales.
- Experience ideally in fintech, compliance technology, fraud prevention, or data infrastructure.
- Ability to translate technical products into clear commercial narratives.
- Experience building segmentation frameworks, sales playbooks, and competitive positioning used by sales teams.
- Strong written and verbal communication skills.
- Willingness and ability to travel up to 20% of the time.
- Must be based in the Bay Area with authorization to work in the USA; visa sponsorship is unavailable.
- Role is fully in-person at the Santa Clara office.
Compensation & Benefits
- Equity from day one at a Y Combinator startup.
- Global ownership of positioning and GTM strategy, reporting directly to the CEO.
- Low-bureaucracy environment with minimal meetings and asynchronous communication.
- Relocation support and a housing subsidy for employees living within 1 mile of the office.
Skills
Product Marketing, Go-to-Market Strategy, Segmentation, Icp Methodology, Buyer Personas, Competitive Intelligence, Positioning, Sales Enablement, Sales Playbooks, Enterprise Sales, Lifecycle Campaigns, Rfp Responses, Fintech, Fraud Prevention, Data Infrastructure
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