Lead Product Marketing Manager
Leads product marketing and go-to-market enablement for private-capital products, developing sales assets, segment messaging, outbound campaigns, and performance analytics. Requires 8+ years of product marketing experience, ideally in SaaS fintech or investor-focused markets.
About the job
Responsibilities
- Bring deep knowledge of private markets finance personas and buying groups, including venture capital, private equity, and private credit, to product positioning, launches, and sales conversations.
- Develop and maintain sales decks, battlecards, objection-handling guides, one-pagers, demo narratives, and channel-specific materials.
- Build and execute outbound product marketing strategy with Sales to create pipeline-driving narratives and segment-specific messaging.
- Plan and prioritize product marketing investments with the wider marketing team.
- Partner with Demand Generation and Integrated Marketing on outbound campaigns aligned with product positioning and sales workflows.
- Create high-quality creative briefs with Creative and Program Management.
- Coordinate cross-functional go-to-market motions across Product Marketing, Creative/Brand, Enablement, Operations, and Sales.
- Develop segment- and persona-level messaging using customer research, competitive intelligence, and field feedback.
- Track launch and enablement performance, including asset usage and conversion.
- Collaborate with Customer Marketing on upsell and cross-sell programs.
- Feed structured customer and seller feedback into the product roadmap.
- Represent the product narrative at customer events, internal kickoffs, and industry conferences.
Requirements
- 8+ years of hands-on product marketing or go-to-market experience.
- SaaS fintech experience and/or product marketing experience serving venture capital or similar investor audiences preferred.
- Collaborative approach in a fast-paced, changing environment.
- Creative problem-solving skills.
- Ability to diagnose problems, break them into components, and develop creative solutions.
- Excellent communication skills and the ability to distill complex strategies into actionable value propositions.
Compensation and Benefits
- Market-competitive salary, equity for all full-time roles, and exceptional benefits.
- Minimum cash compensation for applicable roles includes salary and commission where applicable:
- San Francisco, CA and New York, NY: $182,750–$215,000 salary
- Seattle, WA: $173,613–$204,250 salary
Skills
Product Marketing, Go-to-Market Strategy, Sales Enablement, Market Research, Competitive Intelligence, Customer Research, SaaS, Fintech, Demand Generation, Integrated Marketing, Customer Marketing, Analytics, Value Propositions, Private Equity, Venture Capital
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