Product & Integrated Marketing Lead

Responsibilities

• Define and develop the marketing roadmap for a portfolio of products in partnership with Product and cross-functional stakeholders.
• Own end-to-end go-to-market strategy for new products and feature launches, including research, positioning, pricing and packaging, campaign planning, execution, and post-launch analysis.
• Use AI-native tools alongside established marketing methodologies.
• Partner with Product, Strategy and Business Operations, Content Design, Growth, Lifecycle Marketing, Communications, Creative, and Consumer Insights teams.
• Lead quantitative and qualitative research to understand customer needs, behaviors, and opportunities.
• Translate customer insights into product positioning, messaging, and marketing strategies.
• Develop integrated campaigns that support product adoption, long-term growth, and the overall brand narrative.
• Evaluate campaign performance using data and continuously improve marketing effectiveness.
• Manage multiple high-priority initiatives, align stakeholders, and maintain strong execution.

Requirements

• 8+ years of experience in product marketing with ownership of end-to-end go-to-market strategies.
• Extensive experience planning and managing large-scale, multichannel marketing campaigns.
• Deep experience partnering with consumer insights or research teams and applying customer research to product positioning and marketing strategy.
• AI fluency, with demonstrated examples of integrating AI into workflows to improve execution speed and quality.
• Strong analytical skills and the ability to interpret data and make informed marketing decisions.
• Demonstrated success leading complex cross-functional initiatives across multiple stakeholders.
• Excellent project management, organizational, communication, and stakeholder management skills.
• Customer-first mindset and strong orientation toward business outcomes.
• Desire to work in a fast-paced startup environment.
• Ability to work in the United States and currently be based in New York City or willing to relocate.

Strongly Preferred

• Experience marketing B2B products.
• Experience building or improving marketing processes and operational frameworks.
• Experience partnering closely with Product, Growth, and Lifecycle Marketing teams.
• Experience with people management.
• Travel industry experience.

Compensation & Benefits

• Indicative compensation range: $170K–$220K + equity. Final compensation depends on the level at which the candidate is hired.
• Unlimited vacation.
• Health insurance, including an option fully covered by Fora HQ.
• Dental and vision insurance.
• Wellhub memberships.
• 401(k) plan with company match.
• Commuter benefits.
• Supplemental life insurance.
• Stock options.

Work Authorization

• Authorization to work in the United States is required for full-time roles based in the New York City office.
• Fora is unable to sponsor or assist with U.S. work authorization.