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CoinbaseCoinbaseUnited States

Senior Product Marketing Manager, Trading

Own the go-to-market and growth strategy for Coinbase retail trading products, including derivatives, options, margin, and spot. The role requires 8+ years of product marketing, growth, or product management experience, strong trading-product expertise, and advanced analytical skills.

171k – 201k/yr
Remote8+ YOEProduct Marketing

About the role

Responsibilities

  • Own the end-to-end trading product marketing strategy, translating perpetual futures, options, margin, and spot products into customer-focused positioning and messaging.
  • Lead go-to-market efforts for new trading instrument launches in the retail app, including audience strategy, value proposition development, channel planning, creative briefing, and measurement.
  • Drive trading volume growth across the full funnel through awareness campaigns, product launches, and win-back programs targeting churned traders.
  • Create and execute engagement programs such as trading competitions, incentives, and event-driven campaigns.
  • Develop customer insights across trader segments, from first-time derivatives users to active traders using competitors.
  • Define success metrics for trading volume and instrument adoption, monitor performance, run experiments, and provide recommendations to product and marketing leadership.

Requirements

  • 8+ years of experience in product marketing, growth marketing, or product management for a consumer-facing app.
  • Demonstrated success driving measurable adoption of trading or financial products.
  • Hands-on experience marketing trading, investing, or derivatives products.
  • Ability to own product launches and growth strategy from positioning and messaging through channel execution and performance measurement.
  • Advanced quantitative and analytical skills, including defining success metrics, running experiments, and using data to guide decisions.
  • Experience leading large-scale growth, engagement, or win-back programs with measurable volume or retention outcomes.
  • Responsible use of generative AI with human oversight to improve workflow efficiency, cost, and quality.

Compensation and Benefits

  • Annual base salary: $170,765–$200,900 USD.
  • Total compensation may also include equity and bonus eligibility.
  • Benefits include medical, dental, vision, and 401(k).

Skills

Product MarketingGrowth MarketingProduct ManagementGo-to-Market Strategypositioning and messagingtrading productsderivativesQuantitative AnalysisA/B Testingcustomer segmentationGenerative AI

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