Senior Enterprise Marketing Manager, Base
Own enterprise GTM strategy and launches for Base (Coinbase's onchain platform) in financial markets. Drive positioning, proof engine with case studies and collateral, cross-functional execution, and metrics for institutional use cases in trading, lending, and tokenization. Requires 6+ years product marketing/GTM experience, ideally in crypto/finance.
About the job
What you'll do
- Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization).
- Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles.
- Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers.
- Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap.
- Define and report the metrics that matter - pipeline influence, partner amplification, launch performance, and adoption - then optimize against them.
- Shape the working model for Base's enterprise marketing function and mentor junior PMMs as the team scales.
Required Skills and Experience
- 6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets.
- Track record of owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results.
- Fluency with how onchain trading, lending, and tokenization work, and demonstrated ability to partner with Product and Engineering on roadmap decisions.
- Proven cross-functional leadership in 0-to-1 environments, with examples of stretching from strategy through hands-on execution.
- Experience marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) or building/scaling a sales-enablement engine for a BD-led motion.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Compensation
Annual base salary range (excluding equity and bonus): $170,765—$200,900 USD. Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
Skills
Product Marketing, Go-to-Market Strategy, Enterprise Marketing, Onchain Trading, Lending, Tokenization, Sales Enablement, Market Intelligence, Competitive Analysis, Cross-Functional Leadership, Generative AI, Crypto, Financial Markets, Regulatory Compliance
Similar jobs
Product Marketing jobs
Rippling
New York, NYBuild and own Rippling’s Private Equity channel marketing engine across product marketing, content, demand generation, ABM, and field marketing. The role requires 6+ years of B2B SaaS marketing experience, strong cross-functional influence, and the ability to create 0-to-1 programs for sophisticated financial audiences.
Carta
New York, NYLeads product marketing and go-to-market enablement for private-capital products, developing sales assets, segment messaging, outbound campaigns, and performance analytics. Requires 8+ years of product marketing experience, ideally in SaaS fintech or investor-focused markets.
Snowflake
Menlo Park, CA
Leads cross-functional product launches for AI Data Cloud products, managing strategy, readiness, enablement, content workflows, and post-launch measurement. Requires 10+ years in product marketing, program management, product operations, or content strategy, plus experience with AI-assisted workflows.
Celonis
New York, NY
Owns Celonis’s CIO product narrative and strategic technology partnership marketing for platforms including OpenAI, Microsoft, and Oracle. The role develops positioning, launches, joint value propositions, go-to-market strategy, and adoption programs for enterprise technology audiences.
Vesta
United States
The first dedicated product marketer will lead launches, messaging, positioning, and customer proof for an AI-powered mortgage lending platform. The role requires 6+ years of marketing experience, primarily in B2B product marketing, plus enterprise audience expertise and strong communication skills.