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VestaVesta

Product Marketer

The first dedicated product marketer will lead launches, messaging, positioning, and customer proof for an AI-powered mortgage lending platform. The role requires 6+ years of marketing experience, primarily in B2B product marketing, plus enterprise audience expertise and strong communication skills.

About the job

Responsibilities

  • Create a process for running product launches, while running launches.
  • Develop messaging and positioning for products and segments.
  • Turn customer results into proof through case studies, references, and benchmarks.
  • Work closely with sales, partnerships, and marketing to build strategies that increase product awareness, demand, and usage.
  • Help customers and prospects understand how mortgage processing will work when people and AI agents work side-by-side.

Requirements

  • Minimum 6 years of marketing experience, with the majority in B2B product marketing.
  • Deep experience marketing to enterprise audiences.
  • Ability to understand complex buying committees, long sales cycles, and sophisticated business needs.
  • Excellent communication and presentation abilities.
  • Proven ability to explain complex technical concepts to executive, technical, and non-technical audiences.

Nice-to-haves

  • Experience in mortgage lending or fintech infrastructure.

Compensation and Benefits

  • Cash compensation targeted at $165,000–$200,000.
  • Medical, vision, and dental coverage, with approximately 100% of employee premiums covered.
  • FSA plan.
  • 401(k) plan.
  • 16 weeks of fully paid parental leave for all new parents, including adoptive parents.
  • Remote-first culture with physical hubs in the Bay Area and New York.
  • Work-from-anywhere and wellness benefits.
  • Monthly cell phone and Wi-Fi stipend.
  • Monthly DoorDash benefits.
  • Flexible paid time off.
  • Company offsites.

Skills

B2B Product Marketing, Product Positioning, Product Messaging, Product Launches, Enterprise Marketing, Case Studies, Market Segmentation, Presentation Skills, Mortgage Lending, Fintech Infrastructure

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