Senior Planner
Leads B2B brand planning and integrated marketing strategy for enterprise, payor, and partnership audiences. The role develops positioning, messaging, campaign roadmaps, creative briefs, and performance insights while aligning cross-functional teams.
About the job
Responsibilities
- Architect the B2B marketing approach, including landscape and audience analysis and selection of effective marketing channels and methods.
- Develop B2B positioning and messaging architectures for enterprise, payor, and partnership audiences.
- Build and own integrated campaign roadmaps, defining objectives and execution plans.
- Serve as the liaison between B2B business owners and the brand and marketing team, ensuring partner support and brand alignment.
- Partner with creative, product, product marketing, lifecycle, research, data, and other stakeholders to drive alignment.
- Develop insights and write creative briefs that translate complex business needs into direction for creative teams.
- Facilitate campaign kickoffs, strategic working sessions, and creative reviews.
- Ensure creative output aligns with broader brand strategy while addressing B2B audience needs.
- Implement scalable planning and communication rhythms to keep partners aligned and work moving efficiently.
- Evaluate campaign performance with analytics and refine messaging strategy to improve business impact.
Requirements
- 8+ years of experience in brand strategy, brand planning, or integrated marketing.
- Meaningful B2B marketing experience, ideally across agency and in-house environments.
- Strong familiarity with B2B dynamics, including longer sales cycles, hard-to-reach audiences, and seasonality.
- Track record developing positioning and messaging for B2B audiences.
- Experience writing creative briefs, developing messaging frameworks, and translating complex business needs into strategic narratives.
- Experience working cross-functionally in fast-moving organizations and building trust without direct authority.
- Strategic and hands-on approach to developing vision and executing plans.
- Exceptional communication, influence, and ambiguity-navigation skills.
- Proactive, solutions-oriented mindset and passion for building consistent, purposeful brands.
Nice to Have
- Agency and client-side experience.
- Multisided marketplace or healthcare experience.
Compensation and Benefits
- Base compensation: $161,000–$197,000 USD annually.
- Comprehensive medical, dental, vision, life, and disability coverage.
- No-cost access to therapy through the Grow platform for US employees.
- Retirement savings programs and equity opportunities.
- Flexible time off, paid holidays, and company-wide winter break.
- Up to 18 weeks of paid parental leave and a new child stipend.
- Weekly flexible time for self-care.
- Wellness and professional development stipend.
- Pre-tax commuter benefits.
- Home office and meal benefits.
- Additional wellbeing benefits, virtual care, pet insurance discounts, and global travel assistance.
Skills
B2B Marketing, Brand Strategy, Integrated Marketing, Positioning, Messaging Strategy, Campaign Planning, Creative Briefs, Audience Insights, Cross-Functional Collaboration, Marketing Analytics
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