Campaign Lead
The Integrated Campaigns Lead will set global B2B campaign strategy, develop audience-driven positioning, orchestrate cross-channel programs, and build the campaign operating model and team. The role requires 8+ years of enterprise software or high-growth SaaS marketing experience, strong commercial judgment, and hands-on AI fluency.
About the job
Responsibilities
- Set Harvey's global integrated campaign strategy, including priority audiences, segments, narratives, and campaign architecture.
- Turn audience insight into differentiated positioning using primary research, customer insight, competitive intelligence, and demonstrated use cases.
- Translate company priorities into market-facing programs with Product, Sales, and business leaders.
- Orchestrate digital, social, communications and analyst relations, alliances, events, field marketing, and other channels into cohesive global campaigns.
- Build measurement systems with KPIs, dashboards, attribution signals, and an operating cadence connecting campaign investment to outcomes.
- Design the campaigns function, hire exceptional marketers, and develop them into strategic owners.
- Establish a high creative and strategic standard for campaign insight, messaging, execution, and measurement.
- Apply AI to audience research and modeling, creative development, experimentation, personalization, localization, and performance analysis.
Requirements
- 8+ years of B2B marketing experience, including significant ownership of integrated campaigns, demand generation, or go-to-market programs in enterprise software or high-growth SaaS.
- Experience building and scaling teams, programs, or operating models.
- Experience hiring, developing, and retaining high-performing marketers.
- Experience owning multi-million-dollar investments and connecting marketing decisions to audience impact, pipeline, revenue, and ROI.
- Exceptional positioning, messaging, writing, and market-insight judgment.
- Strong cross-functional influence across digital, social, communications, analyst relations, partnerships, events, and field marketing.
- Hands-on fluency with AI in marketing workflows.
- Player-coach operating style, with the ability to set strategy and execute details.
- Comfort creating clarity in ambitious and ambiguous environments.
Compensation
- $164,000 - $246,000 USD
Skills
B2B Marketing, Integrated Campaigns, Demand Generation, Go-to-Market Strategy, Positioning, Messaging, Competitive Intelligence, Digital Marketing, Social Media, Analyst Relations, Partnerships, Field Marketing, Marketing Attribution, Artificial Intelligence, SaaS
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