Senior Channel Marketing Manager, Private Equity

Responsibilities

• Own the Private Equity channel marketing strategy, including the vision, roadmap, operating plan, budget priorities, program plans, and go-to-market motions.
• Lead product marketing for the Private Equity channel by developing positioning, messaging, pitch decks, briefs, portfolio company value propositions, objection-handling guides, and co-marketing materials.
• Build a content and thought-leadership strategy, including ROI frameworks, Private Equity and portfolio company case studies, operational efficiency narratives, partner spotlights, and co-marketing activations.
• Design and execute demand-generation programs targeting Private Equity firms through audience segmentation, account-based marketing, channel mix, and attribution.
• Own an ABM motion for prioritized high-value firms, coordinating personalized outreach, tailored content, and field engagement.
• Partner with Revenue Operations to measure programs against funnel metrics.
• Activate field marketing through executive dinners, relevant events, industry conferences, LP/GP summits, lunch-and-learns, and portfolio company forums.
• Build scalable event playbooks tied to pipeline and account strategy.
• Drive alignment across Partnerships, Sales, Revenue Operations, Partner Success, Solution Consulting, and channel marketing teams.

Requirements

• 6+ years of B2B SaaS marketing experience, with the ability to operate as a senior individual contributor across multiple marketing disciplines.
• Experience building channel, partner, or ecosystem marketing programs from the ground up, ideally in a 0-to-1 or early-stage channel environment.
• Full-stack marketing fluency across demand generation, product marketing, content, and field marketing.
• Strong account-based marketing experience designing and running programs for high-value target accounts.
• Ability to translate complex platform value into concise, executive-level narratives for financially sophisticated audiences.
• Strong cross-functional collaboration and influence without formal authority.
• Analytical skills, including measurement frameworks, OKRs, and data-driven decision-making.
• Comfort operating with ambiguity and pace while building systems and running programs simultaneously.

Compensation and Benefits

• Competitive salary, benefits, and equity.
• Salary for US-based employees is aligned to location-based compensation ranges; final offers may vary based on professional background, experience, and location.