Product Marketing Lead, Enterprise
Leads enterprise product marketing for AI offerings by developing vertical-specific messaging, content, sales enablement, customer marketing, and executive advisory programs. Requires 5+ years of B2B enterprise product marketing experience and strong communication, storytelling, analytical, and cross-functional influence skills.
About the job
Responsibilities
- Develop clear, compelling messaging for enterprise offerings tailored to key personas within target verticals.
- Create marketing assets, including slide decks, videos, blog posts, and one-pagers, to communicate value propositions to vertical leaders and support sales pursuits.
- Lead positioning and sales enablement efforts to drive awareness and engagement for offerings.
- Drive cross-functional marketing programs around target verticals with product, engineering, sales, and growth marketing teams to create a cohesive customer experience and contribute to pipeline targets.
- Collaborate with field marketing and events teams on vertical-specific event strategies, content, and experiences that engage customers and target accounts.
- Drive customer marketing strategy and tactics, including case studies, testimonials, visual assets, and event participation.
- Design and run the Customer Advisory Board program, including virtual sessions and an annual in-person summit for senior enterprise executives.
Requirements
- 5+ years of experience in product marketing in B2B enterprise environments.
- Experience in at least one vertical sales-led growth motion or a customer marketing focus preferred.
- Understanding of AI/ML technology and/or intuition for building content for executive buyers, IT, and business users.
- Excellent written and verbal communication, problem-solving, storytelling, and analysis skills.
- Ability to influence at all levels, including executives, and work cross-functionally.
- Outstanding attention to detail.
Nice to Have
- Experience marketing AI products or services.
Compensation and Benefits
- Base salary range: $172,800–$216,000 USD.
- Compensation may include base salary, equity, and benefits; the final offer depends on work location, skills, experience, qualifications, interview performance, and education or training.
- Benefits include comprehensive health, dental, and vision coverage, retirement benefits, a learning and development stipend, generous PTO, and potentially a commuter stipend.
Skills
Product Marketing, B2B Marketing, Enterprise Marketing, AI/ML, Sales Enablement, Messaging, Positioning, Content Marketing, Customer Marketing, Field Marketing, Event Marketing, Storytelling, Market Analysis, Case Studies, Executive Communication
Similar jobs
Product Marketing jobs
Carta
New York, NYLeads product marketing and go-to-market enablement for private-capital products, developing sales assets, segment messaging, outbound campaigns, and performance analytics. Requires 8+ years of product marketing experience, ideally in SaaS fintech or investor-focused markets.
Rippling
New York, NYBuild and own Rippling’s Private Equity channel marketing engine across product marketing, content, demand generation, ABM, and field marketing. The role requires 6+ years of B2B SaaS marketing experience, strong cross-functional influence, and the ability to create 0-to-1 programs for sophisticated financial audiences.
Fora
New York, NY
Leads product marketing and integrated go-to-market strategy across Fora’s advisor-facing products, translating customer research into positioning, launches, and adoption campaigns. The role requires 8+ years of product marketing experience, strong cross-functional leadership, analytical skills, and AI fluency.
Flagright
San Francisco, CA
Leads global product positioning and GTM strategy while running North American go-to-market execution. The role requires 4–7 years in product marketing, GTM strategy, or enterprise sales, strong commercial storytelling, and experience with segmentation, sales enablement, and competitive positioning.
Snowflake
Menlo Park, CA
Leads cross-functional product launches for AI Data Cloud products, managing strategy, readiness, enablement, content workflows, and post-launch measurement. Requires 10+ years in product marketing, program management, product operations, or content strategy, plus experience with AI-assisted workflows.