Customer Marketing & Content Lead
Lead customer marketing and content creation by identifying provider and partner success stories, conducting interviews, and producing case studies, articles, reports, and webinars that demonstrate patient access outcomes.
About the job
Responsibilities
- Identify the strongest customer outcomes and stories across Forus’ provider, health system, and partner network
- Interview clinicians, executives, operators, patients, and internal teams to understand what changed, why it mattered, and how to tell the story clearly
- Produce high-quality case studies, presentations, articles, reports, testimonials, webinars, and other customer-led content
- Develop co-published content with medical societies, patient advocacy organizations, and other industry partners
- Build a repeatable process for sourcing stories, validating data, securing approvals, and turning each project into multiple useful formats
- Partner with growth, commercial, partnerships, design, data, and communications teams to ensure customer evidence is used across the company
- Support documentary-style and other video storytelling by identifying subjects, shaping narratives, conducting interviews, and guiding production
Requirements
- 5–10 years of experience in customer marketing, content, journalism, communications, product marketing, or a related role
- Exceptional writing and editorial judgment, with the ability to turn complex healthcare work into clear, credible, and compelling stories
- Familiarity interviewing customers, executives, clinicians, or other subject-matter experts and building the trust required to tell their stories well
- A portfolio of high-quality case studies, articles, reports, videos, or other substantive content you personally helped create
- Strong analytical instincts and comfort working with data to identify, validate, and communicate measurable outcomes
- Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals
- High NPS with your former teammates
Nice-to-Haves
- Experience in healthcare or life sciences content creation
- Video production or documentary storytelling experience
Skills
Customer Marketing, Content Marketing, Case Study Development, Interviewing, Storytelling, Data Analysis, Editorial Judgment, Healthcare Communications, Webinar Production, Video Storytelling
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