Senior Product Marketing Manager | Housing
Shapes product positioning and messaging for AI housing products, develops GTM strategies, leads launches, and collaborates with product, sales, and engineering teams to drive adoption. Requires 6+ years B2B tech product marketing experience.
About the job
Key Responsibilities
- Develop and execute comprehensive go-to-market plans that include product positioning, messaging, and launch strategies alongside Demand Generation and other key product and business functions to drive successful product introductions and growth
- Conduct market research to understand customer needs, market trends, and competitive landscape, translating insights into actionable positioning
- Help define the long-term positioning of EliseAI in the housing market, shaping how we differentiate across our full product suite
- Closely track frequent feature releases and product upgrades, and own messaging and communications in a way that makes value clear and drives adoption at scale
- Create clear and compelling product-level messaging that resonates with target audiences and reflects the latest market intelligence and competitive positioning across all products and features
- Collaborate closely with product, engineering, sales, and customer success teams to align product strategies and ensure a cohesive approach to marketing products
- Lead the development of marketing materials, including product collateral, sales tools, presentations, and case studies, to support product and feature launches and ongoing marketing efforts for all product updates and feature releases
- Partner with Sales Enablement to equip the sales team with tools, training, and materials that enable them to effectively sell and promote products
- Build and maintain relationships with key stakeholders to gather feedback and inform framing - staying close to the grassroots is imperative
Requirements
- 6+ years of experience in B2B technology product marketing as a hands-on individual contributor and manager with a proven track record of driving market penetration, product adoption and growth
- Demonstrated ability to shape product positioning and messaging, lead successful product launches, and drive ongoing marketing initiatives across the product lifecycle
- Proven ability to distill complex technical concepts into clear, concise, and engaging narratives that resonate with target audiences
- Excellent communication skills across written, verbal, and visual mediums, with the ability to collaborate effectively with cross-functional teams (Product, Engineering, Sales) and stakeholders
- Track record of successfully managing multiple projects simultaneously and working independently to meet deadlines
- Willingness to work in person at our office 4-5 days a week
Compensation & Benefits
- Salary range: $170,000 - $210,000
- Equity in the company
- Medical, Dental and Vision premiums covered at 100%
- Fully paid parental leave
- Commuter benefits
- 401k benefits
- Fitness & home services stipend
- Unlimited vacation and paid holidays
- We'll cover relocation packages
Skills
Product Positioning, Go-to-Market Strategy, Market Research, Messaging, Product Launches, Sales Enablement, Cross-Functional Collaboration, B2B Marketing, Competitive Analysis, Content Creation
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