Integrated Marketing Lead
Leads brand, social, influencer, PR, employer branding, and integrated go-to-market campaigns for a consumer fintech platform. Requires 7+ years of social strategy experience, strong analytics, and the ability to build programs and influence cross-functional teams.
About the job
Responsibilities
- Own brand positioning, voice, visual identity, and brand-building campaigns across OOH, video, digital, and other channels.
- Develop and manage an always-on social media strategy across major platforms, including content planning, editorial calendars, community engagement, and measurement.
- Own influencer and creator marketing end to end, including sourcing, vetting, briefing, contracting, content review, partnership management, and ROI reporting.
- Build Credit Genie's employer brand in partnership with the people team through culture and employee content.
- Lead integrated go-to-market campaigns spanning brand, social, influencer, PR, OOH, and lifecycle channels from concept through optimization.
- Manage customer communities, nurture engagement, and protect brand sentiment.
- Lead PR and communications, including media relations, press materials, earned coverage, launch support, and reputation management.
- Influence cross-functional partners across growth, design, product, customer service, people, legal, and leadership.
- Define KPIs, run experiments, analyze consumer insights, and optimize strategy and investment.
Requirements
- 7+ years of experience leading social strategy across major platforms such as Facebook, Instagram, Twitter/X, LinkedIn, TikTok, and YouTube.
- Track record of building awareness and consideration.
- Hands-on experience owning influencer and creator marketing programs end to end.
- Experience growing and managing social communities, including operations, engagement, content strategy, and measurement.
- Experience partnering on employer branding and developing internal and external brand narratives.
- Experience leading PR and communications, including media pitching, press materials, earned coverage, and issues management.
- Experience managing and measuring ongoing and campaign-specific social programs.
- Excellent creative judgment, analytical ability, organization, and attention to detail.
- Experience with web and social analytics tools and reporting.
- Ability to build new programs in ambiguous environments and influence cross-functional teams without direct authority.
Nice-to-haves
- Experience in consumer fintech or a related industry.
Compensation and Benefits
- Base salary: $185,000–$205,000 annually.
- Potential eligibility for bonus and equity programs.
- Company-paid medical, dental, and vision coverage for employees and dependents from the first day.
- Fitness reimbursement or complimentary LifeTime Fitness or Equinox membership.
- 401(k) with a 3.5% company match and immediate vesting.
- Meal program, pre-tax benefits including a $1,000 HSA match, life and accidental insurance, and flexible PTO.
Skills
Social Media Strategy, Influencer Marketing, Creator Marketing, Brand Marketing, Integrated Campaigns, Public Relations, Community Management, Employer Branding, Media Relations, Google Analytics, Sprout Social, Hootsuite, Tableau, Social Analytics, Content Strategy
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