Partner Marketing Manager

Responsibilities

Marketing Strategy and Growth Ownership

• Own marketing strategy, planning, execution, and performance for major co-branded partners, with direct accountability for partner growth outcomes including acquisition volume, activation, spend, and retention.
• Lead the development of 12-month marketing roadmaps in partnership with GMs, including quarterly planning cycles, budget allocation, and investment tradeoff decisions.
• Present marketing strategy and performance to partner marketing leadership and internal executives, owning the growth narrative for your assigned programs.
• Identify and prioritize the highest leverage opportunities across the funnel and make investment recommendations based on performance data, partner dynamics, and competitive landscape.

Acquisition and Campaign Strategy

• Design, lead, and optimize acquisition campaigns across paid channels (paid social, paid search, affiliate, direct mail) and owned channels (lifecycle, in-app, email).
• Develop and own experimentation frameworks that systematically improve CAC, LTV, and partner-specific KPIs, with a rigorous approach to test design, measurement, and learning.
• Build audience segmentation, positioning, and messaging strategies that sharpen creative execution, strengthen partner channel marketing, and drive measurable lift in conversion.
• Make channel mix and budget allocation decisions based on performance data, and have the judgment to shift resources quickly when the data warrants it.

Full-Funnel Optimization

• Partner with Lifecycle Managers and analytics to own full-funnel performance: application rate, approval rate, activation rate, spend behavior, insurance attach, and retention.
• Diagnose funnel breakdowns and lead cross-functional efforts to resolve them, working across product, engineering, analytics, and lifecycle to ship improvements.
• Build and maintain a clear performance story for each partner: what's working, what's not, where the leverage is, and what the plan is.

Partner Relationship and Influence

• Serve as the senior marketing point of contact for assigned partners, building trust and credibility with partner marketing leadership through strategic depth and consistent delivery.
• Translate partner objectives and commercial goals into actionable marketing strategies that create value for both Imprint and the partner.
• Bring a clear, data-informed point of view into partner conversations and the strategic credibility to shape joint marketing decisions, not just execute on partner requests.
• Set expectations with partners on what's realistic, what's working, and where we should invest next, and have the conviction to push back when needed.

Vendor and Cross-Functional Leadership

• Own relationships with external vendors (affiliate platforms, direct mail bureaus, media agencies) and lead vendor performance management, negotiation, and strategic alignment.
• Drive cross-functional alignment with product, engineering, analytics, and creative to ensure marketing programs are executed with speed and quality.
• Identify gaps in marketing infrastructure, tooling, or process and lead initiatives to improve campaign deployment speed, quality, and scalability.

Measurement and Reporting

• Own the measurement framework and reporting cadence for assigned partners, tracking application volume, approval rate, activation rate, insurance attach, partner revenue, retention, and LTV.
• Lead performance reviews with internal stakeholders and partner teams, translating data into clear narratives and actionable recommendations.
• Use performance insights to continuously refine strategy, reallocate investment, and raise the bar on what good looks like across the portfolio.

Qualifications

Required

• 7 to 10+ years of growth marketing or partner marketing experience in financial services or fintech, with a track record of leading (not just supporting) the launch and scaling of products or partnerships.
• Deep technical knowledge of marketing workflows across paid and owned channels, including lifecycle campaign deployment through tools like Braze, with the ability to make architectural and workflow decisions.
• Experience with affiliate platforms (Impact, AWIN) and paid acquisition channels (paid social, paid search), with demonstrated ability to optimize channel mix and manage meaningful media budgets.
• Strong analytical skills with proven experience diagnosing funnel performance, designing experiments, and optimizing CAC, approval rates, activation rates, LTV, and retention.