Senior Product Marketing Manager
Own product marketing for Operator, shaping its category narrative, positioning, launches, and sales enablement. The role requires 5+ years of B2B product marketing experience, strong technical fluency in AI and automation, and exceptional strategic and written communication skills.
About the job
Responsibilities
- Own end-to-end product marketing for Operator, Fin’s AI agent for customer operations.
- Build the external narrative, category positioning, and go-to-market strategy for Operator.
- Define and refine the ideal customer profile, target audience, customer pains, and buying motivations.
- Own core messaging and align product, marketing, sales, GTM, and leadership teams.
- Conduct customer research and turn adoption and evaluation signals into actionable product marketing insights.
- Lead product launches and go-to-market moments across sales, campaigns, content, and customer communications.
- Create sales enablement, including discovery questions, objection handling, competitive positioning, and field materials.
- Produce core PMM assets such as web pages, first-call decks, narratives, scripts, demos, and launch materials.
- Maintain a central body of product marketing context supporting Fin’s AI-first approach.
Requirements
- 5+ years of product marketing experience, ideally in B2B.
- Track record of shaping market understanding for complex products.
- Experience marketing a genuinely new product or capability without a clear comparison set.
- Experience owning a product area from ICP and positioning through launches and field enablement.
- Technical depth in automation, workflows, analytics, agent behavior, and product mechanics.
- Excellent written communication and the ability to create clear briefs, narratives, and synthesis memos.
- Strong editorial judgment and ability to develop precise positioning.
- Ability to work independently on large, high-stakes initiatives.
- Strong cross-functional collaboration and relationship-building skills.
- Fluency using AI tools and genuine curiosity about artificial intelligence.
Nice-to-haves
- Experience with usage-based or consumption pricing.
- Experience selling operational change rather than feature sets.
- Experience working in fast-moving environments where products ship rapidly.
- Experience building messaging architectures and reusable frameworks.
- Creative, strategic, and technically engaged approach to product marketing.
Skills
Product Marketing, Go-to-Market Strategy, Product Positioning, Customer Research, Competitive Analysis, Sales Enablement, B2B Marketing, Artificial Intelligence, Automation, Workflows, Analytics, Usage-Based Pricing, Messaging Architecture, AI Tools
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