Product Marketing Lead - EMEA
Leads product marketing strategy for Vanta’s EMEA business, shaping regional positioning, campaigns, launches, content, and pricing. The role requires 7+ years of B2B SaaS product marketing experience, strong customer and data insights, and hybrid availability in London or Dublin.
About the job
Responsibilities
- Define and manage Vanta’s go-to-market strategy for EMEA, tailored to regional opportunities.
- Develop EMEA-specific messaging and positioning using market research and customer insights.
- Partner with the EMEA growth team on targeted marketing campaigns, localized messaging, and content.
- Plan and execute major product launches, including sales and customer success enablement; report on performance and optimize launch processes.
- Create content across the customer journey, including blog posts and sales collateral.
- Engage with customers, analyze data, and assess the competitive landscape to inform product strategy, roadmap, and EMEA marketing strategy.
- Collaborate with demand generation, sales, customer success, product, finance, and operations teams.
- Refine pricing and packaging based on market, product value, and customer insights.
- Champion customers, develop creative marketing approaches, and solve problems.
Requirements
- 7+ years of product marketing experience, with an emphasis on B2B SaaS.
- Deep empathy for users and the ability to adapt communication to reach, engage, and differentiate products for regional audiences.
- Comfort working with quantitative data and qualitative user research.
- Ability to understand complex products and explain them clearly.
- Must be based in London or Dublin; the role is hybrid and requires in-office work.
- Openness to using AI responsibly to improve efficiency and impact.
Compensation and Benefits
- Industry-competitive salary and equity.
- Medical, dental, and vision benefits with dependent coverage.
- 16 weeks of paid parental leave.
- Health and wellness stipend.
- Remote workspace, internet, and mobile phone stipends.
- Commuter benefits for office-based team members.
- Pension matching.
- 25 days of annual leave and unlimited sick time.
- 8 company-paid holidays.
Skills
Go-to-Market Strategy, Product Positioning, Market Research, Customer Insights, B2B SaaS, Product Launches, Sales Enablement, Content Marketing, Competitive Analysis, Pricing Strategy, Marketing Campaigns, AI
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