Senior Product Marketing Manager
Own provider-focused product marketing at Grow Therapy, leading go-to-market strategy, positioning, launches, and lifecycle marketing to increase adoption. The role requires 3+ years of product marketing experience, hands-on channel ownership, experimentation, and strong cross-functional collaboration.
About the job
Responsibilities
- Build and execute go-to-market strategies for provider-facing product launches, including positioning, messaging, and supporting collateral.
- Develop and maintain provider segmentation and persona frameworks.
- Partner with Product to translate feature releases into narratives that drive provider awareness and product adoption.
- Own provider-facing marketing channels and lifecycle touchpoints across email, in-product, and community channels.
- Monitor provider feedback, market trends, and competitive activity to inform marketing strategy and product direction.
Requirements
- 3+ years of product marketing experience, ideally in a startup or high-growth environment.
- End-to-end go-to-market experience, including positioning, messaging, launch execution, and channel strategy.
- Experience owning email and in-product marketing channels.
- Ability to run experiments, interpret performance data, and iterate accordingly.
- Strong cross-functional collaboration and user-focused communication skills.
Nice-to-Haves
- Healthcare or marketplace experience.
Compensation & Benefits
- Base salary: $114,000–$133,000 annually.
- Comprehensive medical, dental, vision, life, and disability coverage.
- No-cost access to therapy through the Grow platform for US employees.
- Retirement savings programs and equity opportunities.
- Flexible time off, paid holidays, and company-wide winter break.
- Up to 18 weeks of paid parental leave and a new child stipend.
- Weekly flexible time for self-care.
- Wellness and professional development stipend.
- Pre-tax commuter benefits.
- Home office and meal benefits.
- Additional wellbeing benefits, wellness memberships, virtual care, pet insurance discounts, and global travel assistance.
Skills
Product Marketing, Go-to-Market Strategy, Positioning, Messaging, Product Launches, Market Segmentation, Persona Development, Email Marketing, In-Product Marketing, Marketing Experiments, Performance Analytics, Competitive Analysis
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