Senior Talent Brand Manager
Leads GitLab’s talent brand strategy and recruitment marketing campaigns, shaping candidate messaging and experiences across channels. The role requires significant employer-brand or recruitment-marketing experience, strong editorial and storytelling skills, analytical judgment, and cross-functional influence.
About the job
Responsibilities
- Lead talent brand strategy and translate the employer value proposition and company direction into differentiated candidate messaging.
- Design integrated recruitment marketing campaigns and scalable content systems across careers content, social media, employer review platforms, talent communities, events, and recruiter channels.
- Develop recruiter resources, reporting, event support, and campaign operations using technology and artificial intelligence tools.
- Set editorial direction for authentic, accurate, inclusive, culturally relevant, and consistent stories about team members, leaders, teams, culture, values, career growth, and impact.
- Advise Talent Acquisition and business leaders on audience strategy and campaigns supporting hiring priorities, candidate pipelines, and conversion.
- Improve candidate journey touchpoints and ensure transparent, consistent, and relevant information throughout the hiring process.
- Use performance data, audience insights, candidate feedback, talent-market trends, and channel trends to prioritize work, evaluate results, recommend approaches, and communicate impact.
Requirements
- Significant experience in talent brand, employer brand, or recruitment marketing.
- Experience developing and leading brand or recruitment marketing strategies across multiple audiences, regions, or hiring priorities.
- Strong storytelling, writing, editing, and editorial judgment across multiple channels.
- Experience leading complex campaigns involving multiple stakeholders, deadlines, budgets, or external partners.
- Strong analytical judgment and experience using data, audience insights, feedback, and research to improve outcomes.
- Ability to influence senior stakeholders, create structure from ambiguity, and move between strategy and execution in an asynchronous environment.
Compensation and Benefits
- United States base salary range: $115,200–$194,400 USD.
- Flexible paid time off.
- Team member resource groups.
- Equity compensation and employee stock purchase plan.
- Growth and development fund.
- Parental leave.
- Health, financial, and well-being benefits.
Skills
Talent Branding, Recruitment Marketing, Employer Value Proposition, Campaign Strategy, Content Strategy, Storytelling, Copywriting, Editing, Editorial Judgment, Audience Insights, Performance Analytics, Artificial Intelligence, Social Media, Employer Review Platforms
Similar jobs
Product Marketing jobs
Grow Therapy
New York, NY
Own provider-focused product marketing at Grow Therapy, leading go-to-market strategy, positioning, launches, and lifecycle marketing to increase adoption. The role requires 3+ years of product marketing experience, hands-on channel ownership, experimentation, and strong cross-functional collaboration.
Motive
United States
Leads go-to-market strategy, positioning, launches, and sales enablement for AI-powered products. The role requires a bachelor's degree and at least seven years of product marketing experience, ideally with enterprise or mid-market SaaS, hardware-enabled, automated workflow, or fintech products.
Interplay Learning
United States
Leads product positioning, buyer intelligence, go-to-market strategy, launches, sales enablement, and thought leadership for B2B SaaS products. Requires 6+ years of product marketing experience, strong writing and analytical skills, and a bachelor's degree.
Leads product marketing and go-to-market strategy for Pinterest’s performance advertising bidding, optimization, and measurement solutions. Requires 5+ years of relevant experience, strong lower-funnel advertising expertise, analytical judgment, cross-functional influence, and clear technical communication.
Datadog
Boston, MA
Leads account-based marketing strategy and execution for Datadog’s Commercial segment across the Americas, using paid media, field programs, events, and digital channels to generate pipeline. Requires 9+ years of B2B marketing experience, ABM expertise, strong measurement capabilities, and close sales partnership.