Senior Partner Marketing Manager
Owns strategy and execution for partner marketing programs, including co-marketing campaigns, enablement, events, and pipeline measurement. Requires 8+ years in B2B SaaS partner marketing, cloud or security ecosystem experience, and proficiency with Salesforce and marketing automation.
About the job
Responsibilities
- Create partner-facing toolkits, playbooks, and sales enablement materials for partner sales teams.
- Align marketing spend with channel and alliance territory goals to accelerate partner-influenced deals.
- Lead co-marketing campaigns, including joint webinars, co-branded content, and digital demand generation.
- Identify and execute partner events and activations, including speaking opportunities, networking events, and joint sponsorships.
- Integrate partner messaging with global campaigns and product marketing around the Developer-to-Decision-Maker journey.
- Manage the partner lifecycle from technology-partner onboarding through long-term co-marketing optimization.
- Track, analyze, and report partner-sourced and partner-influenced pipeline metrics, optimizing programs based on data.
Requirements
- 8+ years of partner marketing experience in B2B SaaS.
- Proven experience working with channel partners, resellers, cloud providers, or security and infrastructure technology partners.
- Cybersecurity industry background and knowledge.
- Experience managing event logistics and high-stakes networking environments.
- Strong project management skills and ability to coordinate multiple internal and external stakeholders.
- Hands-on proficiency with Salesforce and marketing automation platforms such as HubSpot or Marketo.
- Ability to translate technical concepts into value-driven stories for business and technical audiences.
- Willingness to travel up to 30%.
Nice to Have
- Experience with partner relationship management tools.
Compensation and Benefits
- Salary: $126,000–$186,000 annually.
- Extensive health coverage.
- Annual expense budget.
- Rest and recovery policies.
- Retirement savings plans.
- Professional development opportunities.
Skills
Partner Marketing, B2B SaaS, Channel Partnerships, AWS, GCP, Microsoft Azure, Cybersecurity, Salesforce, HubSpot, Marketo, Partner Relationship Management, Demand Generation, Event Marketing
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