Senior Ecosystem Marketing Manager

Responsibilities

• Own and scale ecosystem marketing across chain partnerships, infrastructure providers, channel partners, and key customers across Web3 and traditional finance.
• Build strategic relationships with chains, protocols, technology partners, enterprise customers, and cloud providers to create mutual distribution opportunities.
• Develop and execute joint campaigns, co-branded content, co-hosted events, and thought leadership programs.
• Activate partner channels such as newsletters, events, social media, and developer communities to expand reach and brand awareness.
• Host workshops, panels, and executive roundtables with ecosystem participants.
• Track traditional finance’s onchain adoption and identify opportunities involving stablecoins, tokenization, deposit tokens, institutional staking, and agentic commerce.
• Collaborate with Product Marketing, Sales, Partnerships, Content, and Engineering on go-to-market execution.
• Maintain an ecosystem map covering key players, partnership health, co-marketing pipeline, and campaign impact.
• Report metrics and insights on brand awareness, partner engagement, and pipeline contribution.

Requirements

• 5+ years of experience in ecosystem marketing, partner marketing, or strategic marketing within crypto, blockchain, or developer infrastructure.
• Existing relationships across the Web3 ecosystem, including chains, protocols, infrastructure providers, and industry players.
• Proven experience developing ecosystem or partner marketing strategies and distributing them at scale.
• Experience executing joint campaigns, co-marketing programs, and partner events with measurable business outcomes.
• Strong understanding of L1s, L2s, DeFi, infrastructure, wallets, and developer tooling.
• Working knowledge of traditional finance’s onchain adoption, including stablecoins, tokenization, and blockchain-based settlement.
• Awareness of agentic commerce and AI-powered onchain transactions.
• Exceptional relationship-building, communication, and cross-functional collaboration skills.
• Ability to develop strategy while executing campaigns, events, and partner activations in a high-autonomy environment.

Nice to Haves

• Ability to work in the San Francisco or New York office three days per week.
• Experience at a blockchain infrastructure company, chain foundation, or developer platform.
• Experience marketing to both Web3-native and enterprise/traditional finance audiences.
• Familiarity with RPC, Smart Wallets, Rollups, and Cortex.
• Experience managing or influencing partnerships with AWS, GCP, or other major cloud providers.
• Background in developer relations or developer-focused marketing.
• Existing influence on Crypto Twitter/X and within Web3 communities.

Compensation and Benefits

• Base salary of $140000-$170000, plus bonus and equity.
• Medical, dental, and vision coverage.
• Gym reimbursement.
• Home office build-out budget.
• In-office group meals.
• Commuter benefits.
• Flexible time off.
• Wellbeing and mental health perks.
• Learning and development stipend.
• Company-sponsored conferences and events.
• HSA and FSA plans.
• Fertility benefits.
• 401(k).