Agency Development Manager

Responsibilities

Agency Portfolio

• Increase revenue across agency-driven accounts and unlock new advertisers.
• Build trusted partnerships, deepen relationships, and facilitate communication between agencies and X.
• Partner with Client Partners and Mid-Market Sales on agency support plans, growth strategies, and day-to-day issue resolution.
• Develop and deliver educational programs covering products, brand safety, measurement, and advertising best practices.
• Help marketers identify authentic uses of X for their brands and clients.
• Convey agency feedback and advertiser needs to Marketing, Product, and Measurement teams.
• Develop programs that improve creative and commercial thinking and deliver business impact for agency clients.
• Create usage stories that shape how agencies and brands understand X.
• Coordinate with holding-company and major agency leads where coverage overlaps.

Strategic Third-Party Partnerships

• Own and grow the third-party measurement partner portfolio.
• Build senior partner relationships and plans aligned with product and commercial priorities.
• Translate measurement capabilities into clear value and practical guidance for agencies and sellers.
• Drive joint go-to-market initiatives with partners and cross-functional teams.
• Prioritize high-impact work and coordinate partner and agency messaging.

Requirements

• 8–12+ years of experience in an agency, media sales, agency development, or adjacent commercial partnership role.
• Meaningful exposure to independent and/or performance agencies.
• Strategic understanding of agencies, social and digital platforms, and/or measurement.
• Deep expertise in social media platforms and how agencies plan, buy, and measure brand and performance media.
• Strong client-facing, sales, and commercial skills.
• Familiarity with the independent and performance agency landscape.
• Experience owning or scaling strategic measurement, technology, media, or adjacent partner relationships.
• Comfort leading discussions with agencies and partners.
• Ability to collaborate cross-functionally, consult, and contribute ideas.
• Ability to build internal networks and execute through collaboration.
• Initiative, prioritization, adaptability, and comfort working in a fast-paced, ambiguous environment.
• Alignment with the company’s vision and values.

Nice-to-Haves

• Existing relationships across independent and performance agencies.
• Experience with agency support plans or joint business planning alongside sales.
• Experience spanning both brand and performance agency models.
• Prior work at a major social or digital platform, performance agency, or measurement partner.

Compensation and Benefits

• Base salary: $127,000–$220,000 USD.
• Equity, medical, vision, and dental coverage; 401(k) retirement plan; short- and long-term disability insurance; life insurance; and other benefits and discounts.