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DialpadDialpad

Sr. Partner Marketing Manager

Leads global and national partner marketing programs for Google Cloud, T-Mobile for Business, and strategic alliances, driving joint go-to-market execution, pipeline, revenue, and ROI. Requires 5+ years of partner marketing experience, direct Google Cloud expertise, Salesforce proficiency, and strong program management skills.

About the job

Responsibilities

  • Lead annual and quarterly partner marketing plans for Google Cloud globally and T-Mobile for Business nationally, aligning co-marketing programs with revenue targets, partner priorities, product strategy, and regional opportunities.
  • Develop strategic partner marketing programs and repeatable go-to-market plays, including Workspace-led displacement, enterprise voice, contact center, Google Cloud Marketplace, and other joint solution motions.
  • Build scalable co-marketing frameworks and best practices for ISV and strategic alliance partners.
  • Develop integrated account-based campaigns with strategic partners and Channel Sales across content, webinars, email, social, landing pages, customer proof, and other channels.
  • Create campaign assets and partner enablement resources, including joint value propositions, discovery guides, objection-handling content, and seller-facing materials.
  • Lead executive and customer programs such as executive dinners, roundtables, workshops, and regional experiences, including audience strategy, execution, and ROI reporting.
  • Develop customer advocacy programs featuring joint customer stories, partner wins, and executive testimonials.
  • Manage partner marketing budgets, quarterly investment plans, MDF strategy, allocation, and optimization.
  • Establish KPIs and measurement frameworks for marketing-sourced and influenced pipeline, partner engagement, campaign performance, and program impact.
  • Oversee partner-facing content and campaign development for quality, consistency, brand alignment, and joint messaging.
  • Improve partner marketing processes, tools, systems, and workflows to increase scalability and efficiency.

Requirements

  • 5–8+ years of partner marketing experience in technology, channel, alliance, or a similar partner ecosystem.
  • Direct Google Cloud partner marketing experience is required; experience with Google Workspace, Gemini, Google Cloud Marketplace, or other Google Cloud solutions is strongly preferred.
  • Experience marketing with T-Mobile, telecommunications carriers, resellers, or comparable strategic partners is strongly preferred.
  • Experience developing partner pipeline growth strategies and integrated demand generation programs across multiple channels.
  • Experience with partner seller activation, seller incentives, executive and customer events, webinars, sponsorships, and digital campaigns.
  • Experience managing and optimizing MDF or partner marketing investments.
  • Ability to translate technical, cloud, AI, marketplace, and platform capabilities into customer and seller value propositions.
  • Strong analytical and business acumen, including KPI definition, program measurement, reporting, and optimization.
  • Hands-on experience with Salesforce and marketing automation platforms, including campaign tracking, attribution, and reporting.
  • Strong project and program management skills.
  • Excellent communication, presentation, executive presence, and stakeholder influence.
  • Proactive, solutions-oriented approach focused on operational excellence and measurable partner-led pipeline and revenue growth.

Compensation

  • Colorado target base salary: $124,500–$157,500 USD.
  • Compensation is base salary only and excludes bonus, equity, and benefits.

Skills

GCP, Google Workspace, Google Cloud Marketplace, Partner Marketing, Channel Marketing, Account-Based Marketing, Demand Generation, Mdf Management, Salesforce, Marketing Automation, Campaign Attribution, Kpi Measurement, Program Management, Executive Events, Customer Advocacy

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