Senior Product Marketing Manager

What You'll Do

• Own Bestow's platform messaging and positioning — using AI-assisted research and synthesis to develop narratives that resonate with enterprise insurance carriers at every stage of the buying journey, and iterate them faster as the market evolves.
• Lead go-to-market for product launches, coordinating across Product, Sales, and Marketing — leveraging AI tools to accelerate content production, personalize messaging by segment, and ensure every release lands with clarity, confidence, and market impact.
• Build and maintain a high-quality sales enablement library — pitch decks, one-pagers, battle cards, and objection-handling guides — using AI workflows to produce and update materials faster without sacrificing quality.
• Develop and maintain competitive intelligence using AI-powered monitoring tools to track competitor moves, surface insights continuously, and keep Sales sharp and positioning refined in real time.
• Partner with Communications to ensure product narratives show up in analyst conversations and earned media moments — using AI tools to help draft, adapt, and tailor content across formats and audiences.
• Conduct customer and market research using a mix of traditional methods and AI tools to synthesize buyer language, needs, and decision criteria at greater depth and speed than either approach alone.
• Establish a measurement framework to track how product marketing is contributing to pipeline and win rates — using AI-assisted analysis to surface patterns and make the case for what's working.

Who You Are

• Product marketing experience in B2B SaaS or enterprise technology — you're operating at a senior level and ready for more responsibility.
• A compelling storyteller who can take a complex, technical platform and make it land clearly and powerfully with a sophisticated enterprise audience.
• Strong positioning and launch instincts — you know how to build a narrative from scratch and take it all the way through execution, without a lot of hand-holding.
• Comfortable building sales enablement from the ground up and working closely with a sales team to understand what they actually need to win.
• Curious and research-driven — you go deep on buyers, competitors, and the market using every tool available, including AI, to make your work sharper and your instincts better-informed.
• Energized by building — you're motivated by ownership, not intimidated by it.
• Genuinely AI-fluent — you use AI tools as a core part of how you work, not an occasional shortcut. You know when they accelerate good judgment and when human instinct has to lead.
• Experience in fintech, insurtech, or a platform business is a strong plus.
• Excellent written and verbal communication skills — you write with precision, make complex things feel simple, and maintain that standard whether you're drafting from scratch or editing AI-generated output.

Total Rewards

• Competitive salary and equity based on role
• Policies and managers that support work/life balance, like our flexible paid time off and parental leave programs
• 100% paid-premium option for medical, dental, and vision insurance
• Lifestyle stipend to support your physical, emotional, and financial wellbeing
• Flexible work-from-home policy and open to remote