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ApplecartApplecart

Principal Product Manager, Measurement

Drive product vision and execution for Applecart's measurement and insights products. Requires 8+ years PM experience, deep expertise in media measurement/ad tech, and strong technical collaboration skills.

About the job

Responsibilities

  • Define and build the next generation of Insights & Optimization offerings in collaboration with engineers, data scientists, product managers, and sales/client service leads.
  • Own product strategy, business planning, roadmap, and requirements definition.
  • Evangelize product solutions with internal teams, clients, and industry partners.
  • Collect client feedback via direct and indirect channels and translate into product requirements.
  • Collaborate with key clients on implementation strategy and adoption of new features.
  • Manage high-visibility product launches and define/track KPIs to measure success.

Requirements

  • 8+ years of experience in a product management role.
  • Deep understanding of digital marketing, advertising technology, market research, or similar industry with expertise in media effectiveness measurement.
  • Experience rolling out measurement technology solutions to large enterprises or agencies, including end-client reporting and underlying methodology.
  • Exceptional technical background with ability to engage in-depth with engineers and understand design tradeoffs.
  • Experience working with geographically distributed teams and managing asynchronous communication.
  • Ability to thrive in a highly dynamic environment with shifting priorities.
  • Strong collaboration and project management skills.
  • Ability to tell stories with data, including analytics, data visualization, and communicating actionable insights to all levels.
  • BA/BS degree; engineering or technical major preferred.

Nice-to-Haves

  • Experience communicating business impact to C-suite audiences.

Skills

Product Management, Media Measurement, Advertising Technology, Market Research, Data Analytics, Data Visualization, Roadmapping, KPI Tracking, Cross-Functional Collaboration, Enterprise Software

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