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GovsignalsGovsignalsNew York, NY

Founding GTM Lead

Founding GTM Lead to build an AI-powered growth engine at GovSignals, an AI system for government contracting. Own LLM-driven workflows, automations, campaigns, and metrics using tools like n8n, Clay, and Apollo while partnering closely with founders on product and sales.

140k – 190k/yr
Hybrid3+ YOEGrowth Marketing

About the role

What You'll Do

  • Build the AI-powered GTM engine using enrichment pipelines, LLM-driven personalization, and agentic outbound with tools like Clay, n8n, Zapier, Make, Apollo, Instantly/Smartlead, Lindy, Gumloop, and custom GPTs/LLM APIs.
  • Run growth experiments on messaging, channels, and ICPs with high-velocity testing.
  • Translate technical AI concepts into compelling narratives for decks, demos, one-pagers, case studies, and landing pages.
  • Design and execute end-to-end campaigns including email sequences, paid/social, webinars, conference activations, and ABM plays.
  • Own key metrics such as CAC, LTV, and funnel conversion; build dashboards and refine strategy based on data.
  • Partner closely with product, sales, and deployment teams to align GTM programs with ICPs, sales workflows, and product offerings.

Requirements

  • 3–8 years in marketing, growth, or GTM, ideally at early-stage or high-growth startups.
  • AI-native workflow builder with experience shipping real automations across multiple platforms and using LLMs constantly for enrichment, personalization, classification, and writing.
  • Experience designing and scaling a marketing system from scratch, including automation, attribution, and integrations.
  • Ability to translate technical product details into customer-facing narratives that drive conversion.
  • Comfort working across tools like automation builders, CRMs, Notion, and sales pitches.
  • Must be a U.S. citizen or U.S. Person due to government work.

Nice-to-Haves

  • Experience building agentic outbound or AI-driven content ops.
  • Background in growth marketing, product marketing, or demand generation.
  • Experience marketing AI/ML, developer tools, or SaaS products.
  • Familiarity with GovTech, compliance, or federal contracting ecosystems.
  • Background in government contracting, the military, or the intelligence community.

Compensation & Benefits

  • Base Salary: $140,000 – $190,000
  • Meaningful equity stake in a well-funded, fast-growing startup.
  • Medical, vision, and dental benefits; unlimited PTO.
  • Hybrid work: 3+ days/week in the Brooklyn Navy Yard office.

Skills

LLM APIsClayn8nZapiermakeApolloinstantlysmartleadlindygumloopcustom gptsAI Automationgrowth experimentsABMCRM

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