Demo Specialist I
Conduct inbound and outbound prospect engagement, qualify leads, and deliver software demos that drive HighLevel trial sign-ups. The role requires 2–3 years of SaaS, business development, SDR, BDR, or pre-sales experience, strong communication, and English-Spanish fluency.
About the job
Responsibilities
- Proactively identify, engage, and qualify prospects through inbound and outbound outreach in English.
- Respond to inbound leads and inquiries to drive interest and action.
- Schedule and conduct compelling software demonstrations via Zoom.
- Align product capabilities with prospects’ goals, needs, and business objectives.
- Build rapport and trust to encourage trial sign-ups.
- Communicate the HighLevel value proposition—Capture, Nurture, Close—to create urgency before trial.
- Address prospect questions and objections and ensure a smooth transition into the trial phase.
- Maintain accurate activity and interaction records in CRM systems.
- Collaborate with Trial Experience, Marketing, and other cross-functional teams to improve lead handoff and conversion rates.
- Support HighLevel events, conferences, and customer-facing engagements as needed.
Requirements
- Ability to run engaging and effective product demos in English.
- Strong technical aptitude and ability to explain complex software simply.
- Working knowledge of CRM, marketing automation, social media management, digital advertising, website and funnel building, and SEO.
- Experience using or quickly learning CRM platforms and communication tools.
- Proficiency with Google Suite, Zoom, Slack, Facebook, Instagram, and LinkedIn.
- Excellent time management, organization, and verbal and written communication skills.
- Self-motivated to meet and exceed activity and conversion targets.
- Ability to translate technical concepts for non-technical audiences.
- Critical thinking, active listening, and creative problem-solving skills.
- Adaptability to evolving product features and sales strategies.
- Positive, self-starter mindset and ability to thrive in a fast-paced environment.
- Fluency in English required; ability to switch between English and Spanish.
- 2–3 years of experience in business development, SDR, BDR, or pre-sales, especially in SaaS or technical sales.
- Bachelor’s degree or equivalent SaaS sales experience strongly preferred.
Skills
Product Demos, CRM, Marketing Automation, Social Media Management, Digital Advertising, SEO, Google Workspace, Zoom, Slack, Salesforce
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