Founding Product Marketing Lead
Build and own Terminal’s product marketing function for a technical data and API platform, covering positioning, content, demand generation, events, and sales enablement. The role requires 10+ years of broad B2B marketing leadership experience and strong hands-on execution with AI-enabled workflows.
About the job
Responsibilities
- Own and evolve Terminal’s positioning, messaging, and category narrative.
- Evolve the website and publish customer success stories; build a repeatable case-study pipeline.
- Carry the narrative across conferences, events, customer engagements, the website, LinkedIn, industry outlets, and thought-leadership content.
- Write and publish persuasive thought leadership for a technical market.
- Create sales enablement collateral, including decks, one-pagers, standard segment narratives, testimonials, success stories, and ROI models.
- Partner with sales to improve pipeline and conversion.
- Design and run an AI-first marketing engine using specialized AI agents for content, demand generation, design, research, and social.
- Establish repeatable operating rhythms, tooling, systems, and measurement.
- Own industry conference and hosted-event presence.
Requirements
- 10+ years of marketing experience, including VP or other marketing leadership roles.
- Deep B2B marketing experience for technical products, ideally data, API, or developer-first products.
- Experience marketing to technical and business audiences.
- Experience across positioning, content, demand generation, brand, sales enablement, and events.
- Track record of category-defining positioning and persuasive thought leadership that converts.
- Strong strategic and hands-on execution skills.
- Fluency with AI and enthusiasm for using it as a force multiplier.
- Interest in a founding, zero-to-one mandate with direct ownership.
Nice to Have
- Experience in telematics, fleet or logistics, or selling into insurance.
Compensation and Benefits
- Base salary: $180,000–$220,000 CAD.
- Meaningful equity.
- Variable compensation tied to impact on Terminal’s market position.
- Brand-new MacBook and computer equipment.
- Health and dental benefits with a flexible healthcare spending account.
- Personal spending account for professional development, fitness, and wellness.
- Four weeks of paid time off plus statutory holidays.
- In-person culture with an office in downtown Toronto.
- Occasional travel for industry conferences and Terminal-hosted events.
Skills
B2B Marketing, Product Marketing, Positioning, Messaging, Content Marketing, Demand Generation, Sales Enablement, Thought Leadership, Event Marketing, Artificial Intelligence, APIs, Data Platforms, LinkedIn, Roi Modeling, Case Studies
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