Sales Development Manager - EMEA
Leads and scales a modern sales development program in London, building an Account Associate team focused on product-led growth signals, automation experiments, and enterprise account development. Requires 3–4+ years of SDR management experience, strong operational skills, and experience coaching early-career talent.
About the job
Responsibilities
- Build and lead a high-performing Account Associate team focused on experimentation and growth.
- Partner with Growth and Revenue Operations to design, launch, and iterate on automation experiments, including LinkedIn outreach, event-based triggers, and in-product signals.
- Define a playbook for demand interception and signal-based selling instead of traditional cold outbound.
- Recruit and coach Account Associate candidates with high potential and curiosity, fostering an inclusive and innovative culture.
- Develop operational rigor by building feedback loops, defining success standards, and translating learnings into clear activity metrics.
- Train Account Associates to handle brief discovery calls and guide customers through early product value realization.
- Collaborate with Sales, Marketing, and Product to identify and activate creative campaigns based on product-usage signals.
- Nurture a talent pipeline for sales and the broader business.
Requirements
- 3–4+ years of sales development representative management experience.
- Ideally, prior Account Executive closing experience.
- Proven ability to design new sales motions and test unconventional or innovative go-to-market tactics.
- Strong operational mindset, including the ability to design experiments, track performance, and systematize learnings.
- Comfort with ambiguity and enthusiasm for redefining traditional sales development.
- Curiosity about artificial intelligence and the ability to translate technical product signals into go-to-market actions.
- Experience coaching and developing early-career or career-switching talent.
- Passion for hiring non-traditional profiles and building diverse teams.
Nice-to-haves
- Exposure to artificial intelligence products.
- Experience with growth automation tools.
- Experience in hybrid sales and growth roles.
Skills
Sales Development, Account Executive, Go-to-Market Strategy, Sales Automation, Linkedin Outreach, Revenue Operations, Growth Automation, Product-Led Growth, Signal-Based Selling, Discovery Calls, Artificial Intelligence, Sales Coaching
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