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BleeBleeSan Francisco, CA

Product Marketing Manager

Owns product messaging, positioning, and sales enablement for AI compliance platform targeting regulated industries like fintech and healthcare. Builds ICPs/personas, customer insights, and GTM for launches; requires 5+ years B2B PMM experience with early-stage and regulated buyers.

130k – 160k/yr
Hybrid5+ YOEProduct Marketing

About the role

Responsibilities

  • Own messaging and positioning across core industries—financial services first, then healthcare, beauty, and beyond
  • Build ICP and persona work for split buyer/user dynamic (legal/compliance buy; marketing uses)
  • Create sales enablement foundation from scratch—decks, narratives, one-pagers, objection handling, competitive positioning
  • Run customer insight engine—regular conversations with customers/prospects to feed messaging, content, and product
  • Lead go-to-market for new product/feature launches
  • Partner with content, social, events, and web to keep story consistent

Requirements

  • 5+ years in B2B product marketing, with at least one tour at early-stage company building from scratch
  • Experience selling to technical/regulated buyers (legal, compliance, security, finance, finance, finance, infosec)
  • Strong writing skills with opinions on language and ability to distinguish real insights
  • Comfortable in rooms with product, sales, CS; open to being wrong
  • Allergic to templated SaaS messaging; point of view on compliance or hungry to develop one

Nice-to-Haves

  • Experience in category creation
  • Work in/around regulated industries

Compensation & Benefits

  • Competitive salary and equity
  • Fully paid medical, dental, vision
  • Free OneMedical access
  • Company-paid life insurance
  • 401k
  • Unlimited PTO (mandatory 15 days off)
  • Financial support for learning

Skills

Product MarketingMessagingPositioningSales EnablementIcp DevelopmentPersona ResearchGo-To-MarketCustomer InsightsCompetitive AnalysisLaunch Playbooks
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