Product Marketing Launch Manager
Coordinates monthly product drops and major product launches across product marketing, product management, communications, enablement, sales, and engineering. Requires 5+ years of software product marketing or launch experience, strong program management, and a bachelor's degree.
About the job
Responsibilities
- Coordinate and drive monthly product drops and twice-yearly product launches.
- Work with product marketing and enablement teams to coordinate launch activities, make joint decisions, and improve processes.
- Collaborate with product marketing, campaigns, communications, social, web, field enablement, product management, and engineering.
- Create and maintain accurate launch plans for task owners and stakeholders.
- Run launch planning, retrospective, and status meetings.
- Meet deadlines through problem-solving, clear goal setting, proactive follow-up, and program management.
- Identify duplicative or ineffective processes and streamline launch operations.
- Communicate launch plans, goals, and status clearly to stakeholders and launch teams.
Requirements
- 5+ years of product marketing and product launch experience with software or technology products.
- Bachelor's degree in marketing, business, or IT.
- Experience with project or program management, preferably software marketing launch or release management.
- Experience leading project teams and collaborating with Product Marketing, Sales, Pre-Sales, Global Communications, Product Management, and Engineering.
- Very strong written communication skills.
- Excellent people and project management skills.
- Strong problem-solving and critical-thinking skills.
- Adaptability, collaboration, and a driver mindset.
Nice-to-haves
- Experience with Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), or Infrastructure-as-a-Service (IaaS).
Compensation and Benefits
- Base salary range: $131,000.00–$198,000.00 USD.
- Potential eligibility for bonus, commission, equity, and benefits.
- Comprehensive benefits package, flexible work arrangements, company equity, ESPP, retirement or pension plan, paid vacation, paid holidays and sick leave, wellness days, paid parental leave, paid volunteer time off, company-wide hack weeks, and mental wellness programs.
Skills
Product Marketing, Product Launches, Project Management, Program Management, Launch Management, Release Management, Written Communication, People Management, Problem Solving, Critical Thinking, SaaS, Paas, Iaas
Similar jobs
Product Marketing jobs
OneSignal
United States
Own go-to-market strategy, positioning, launches, and enablement for major areas of the OneSignal platform. The role requires 4+ years of B2B SaaS product marketing experience and the ability to translate technical capabilities into compelling narratives.
Hightouch
United States
Own Hightouch’s competitive intelligence program, translating market and competitor research into positioning, sales enablement, launches, and product insights. The role requires 4–6 years of competitive intelligence, product marketing, or market research experience and strong cross-functional communication skills.
Propel
United States
The Product Marketing Manager will bring consumer products for savings and healthcare access to market through positioning, messaging, lifecycle communications, and measurable go-to-market strategies. The role requires 5+ years of product marketing experience, exceptional writing, audience insight, and strong analytical experimentation skills.
Vividly
United States
Build Vividly’s product marketing function, leading product launches, customer education, sales enablement, feature adoption, and customer advocacy. Requires 4–7 years of B2B SaaS product marketing experience, startup experience, and strong cross-functional communication skills.
LangChain
San Francisco, CA
Develops industry and use-case narratives, messaging, enablement, and campaigns that position LangChain’s AI agent platform for enterprise buyers. The role requires 3–6+ years of technical or enterprise marketing experience and the ability to translate complex customer problems into revenue-supporting content.