Product Marketing Manager
Own go-to-market strategy, positioning, launches, and enablement for major areas of the OneSignal platform. The role requires 4+ years of B2B SaaS product marketing experience and the ability to translate technical capabilities into compelling narratives.
About the job
Responsibilities
- Own positioning, messaging, audience segmentation, use cases, and competitive differentiation for priority product areas.
- Manage product launches end-to-end, including the launch calendar, messaging, launch collateral, and sales enablement.
- Develop content for technical and business audiences, including blog posts, website pages, customer stories, guides, and sales enablement content.
- Partner with Product to translate platform capabilities into clear, differentiated messaging and use cases.
- Define success metrics, report on performance, and use results to refine messaging, positioning, and go-to-market plans.
- Create and maintain sales enablement materials, including pitch decks, one-pagers, solution briefs, competitive battlecards, and technical FAQs.
- Gather market research, competitive intelligence, and customer insights to strengthen messaging and marketing campaigns.
Requirements
- 4+ years of product marketing experience in B2B SaaS.
- Proven ability to balance strategy and execution with measurable outcomes.
- Ability to translate complex technical capabilities into compelling narratives.
- Ability to move quickly, make sound decisions in ambiguous environments, and adapt as priorities evolve.
- Ability to structure complex problems and gain buy-in from cross-functional stakeholders.
- Strong cross-functional collaboration skills, particularly with Engineering, Product, and Sales teams.
- Strong technical fluency and ability to understand and explain APIs, SDKs, integrations, data workflows, automation, and AI-powered capabilities.
- Fluency using AI tools for research, drafting, and iteration while maintaining sound judgment and high quality.
- Strong attention to quality, including presentation design and written messaging.
Compensation
- New York and California base salary: $130,000–$180,000 annually.
- Competitive equity program and comprehensive benefits.
Skills
B2B SaaS, Product Marketing, Go-to-Market Strategy, Market Research, Competitive Intelligence, Sales Enablement, APIs, SDKs, Integrations, Data Workflows, Automation, Artificial Intelligence, AI Tools, Audience Segmentation
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