Product Marketing Manager
The Product Marketing Manager will lead PR and Analyst Relations while creating differentiated product narratives, thought leadership, and marketing assets for an AI-powered fraud and risk platform. The role requires strong writing, cross-functional execution, AI workflow fluency, and at least five years of professional experience.
About the job
Responsibilities
- Own and run the PR program end to end, including planning, story development, messaging, press materials, announcements, media coordination, agency management, spokesperson preparation, approvals, and performance tracking.
- Lead Analyst Relations activities, including analyst briefings, research engagements, RFIs, submissions, follow-ups, briefing materials, and relationship management with Gartner, Forrester, Chartis, and other relevant analysts.
- Develop product marketing content and marketing assets, including messaging documents, thought leadership, product and solution sheets, and campaign assets.
- Partner with Product, Sales, Customer Success, Corporate Marketing, and leadership to translate complex product and market information into clear, benefit-led narratives.
- Use AI tools, automations, and agentic workflows to improve marketing productivity, content quality, and scalable operating processes.
- Structure ambiguous projects, prioritize effectively, and execute with ownership and independence.
- Support additional product marketing priorities as the business grows.
Requirements
- Experience in product marketing and ownership of cross-functional programs from strategy through execution.
- Strong writing, editing, storytelling, and presentation skills.
- Experience creating polished content for different audiences and channels.
- Experience managing PR programs and working with agencies.
- Experience with Analyst Relations, analyst briefings, research engagements, or similar industry-facing programs.
- Ability to understand complex products and technologies and turn them into clear, customer-oriented messaging.
- Practical experience using AI tools for research, writing, analysis, content production, or marketing workflows; experience building or operationalizing AI agents is a plus.
- Strong project management and collaboration skills across Product, Sales, Marketing, and executive stakeholders.
- Comfort working in a fast-moving, ambiguous environment and taking on varied product marketing responsibilities.
- At least 5 years of full-time experience, ideally in marketing, product, sales, consulting, or similar roles; 0–2 years of product marketing experience preferred.
- Bachelor's or master's degree in Engineering, Marketing, Communications, or a related field; MBA preferred.
Nice-to-haves
- Experience in B2B SaaS, fraud prevention, financial crime, or risk management.
- Experience working with or managing external agencies and contractors.
Compensation and Benefits
- Total base compensation range: $120,000 to $160,000.
- Total compensation includes base salary, performance bonuses, and equity options.
- Comprehensive medical, dental, and vision insurance.
- 401(k) retirement savings plan.
- Paid discretionary time off and paid holidays.
Skills
Product Marketing, Public Relations, Analyst Relations, B2B SaaS, Artificial Intelligence, AI Agents, Storytelling, Content Marketing, Project Management, Competitive Intelligence, Fraud Prevention, Risk Management, Financial Crime, Gartner, Forrester
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