Skip to content
SwayableSwayable

Product Marketing Manager

The Product Marketing Manager will translate technical product developments into sales messaging, enablement materials, launch programs, demos, and onboarding curriculum. The role requires 4–6 years of product marketing experience in B2B SaaS, strong storytelling, and the ability to collaborate with engineering, product, sales, and marketing teams.

About the job

Responsibilities

  • Translate product and engineering innovations into reusable sales enablement materials.
  • Own the launch cadence for major features and smaller updates.
  • Create decks, one-pagers, case studies, and objection-handling materials.
  • Ensure brand and positioning strategy translates effectively to the sales organization.
  • Design and run Sales University, including onboarding and certification.
  • Own the standard demo narrative and environment.
  • Participate in qualification calls to identify resonating messages, objections, and upsell or expansion signals.
  • Track post-sale success against pre-sale commitments.
  • Build reusable pilot-to-program playbooks and conversion criteria frameworks.

Requirements

  • 4–6 years of product marketing experience.
  • Experience in B2B SaaS.
  • Ability to build frameworks, processes, and strategy from scratch.
  • Excellent written communication and storytelling skills.
  • Ability to simplify complex technical concepts.
  • Experience writing launch announcements, creating competitive teardowns, and facilitating cross-functional collaboration.
  • Founder mindset with the ability to identify gaps, move quickly, and establish new playbooks.
  • Experience partnering directly with engineers and product managers.
  • Strong project management skills and ability to coordinate multiple launches.
  • Experience with sales enablement and competitive positioning for technical audiences.

Benefits and Compensation

  • Salary: $110,000–$140,000, dependent on experience.
  • 100% medical, dental, and vision plans with no employee contribution required.
  • Generous PTO.
  • Equity options.
  • 401(k) plan and FSA.
  • Ongoing professional development investments.

Skills

B2B SaaS, Sales Enablement, Competitive Positioning, Product Marketing, Launch Management, Storytelling, Project Management, Product Management, Sales Training, Demo Development

Addepar

Addepar

New York, NY

Technical Product Marketing Manager
$106k+/yrOn-site3+ YOEProduct Marketing

Develop product marketing and go-to-market strategies for technical platform solutions spanning data architecture, AI workflows, and alternative assets. The role requires 3+ years of product marketing experience and strong technical storytelling, positioning, launch, and cross-functional collaboration skills.

Addepar

Addepar

United States

Product Marketing Manager, International Markets & Family Offices
$106k+/yrRemote3+ YOEProduct Marketing

Own product marketing for the single-family office segment and international markets across EMEA, LATAM, and APAC. The role requires 3–6 years of product marketing or go-to-market experience, strong messaging and storytelling skills, and cross-functional collaboration with regional commercial and product teams.

DataVisor

DataVisor

Mountain View, CA

Product Marketing Manager
$120k+/yrOn-site5+ YOEProduct Marketing

The Product Marketing Manager will lead PR and Analyst Relations while creating differentiated product narratives, thought leadership, and marketing assets for an AI-powered fraud and risk platform. The role requires strong writing, cross-functional execution, AI workflow fluency, and at least five years of professional experience.

Blue Rose Research

Blue Rose Research

United States

Product Growth & Adoption Manager
$120k+/yrRemote4+ YOEProduct Marketing

Own product adoption, engagement, and user growth for research tools serving Democratic and progressive organizations. The role combines product marketing, user research, lifecycle programs, analytics, public-facing education, and deep experience across political campaigns.

Motive

Motive

United States

Product Marketing Manager - Fleet Management and Equipment Monitoring
$97k+/yrRemote4+ YOEProduct Marketing

Leads go-to-market launches, customer research, competitive intelligence, messaging, and sales enablement for fleet management and equipment monitoring products. Requires 4+ years of product or B2B marketing experience and strong cross-functional communication skills.