Product Marketing Manager, International Markets & Family Offices
Own product marketing for the single-family office segment and international markets across EMEA, LATAM, and APAC. The role requires 3–6 years of product marketing or go-to-market experience, strong messaging and storytelling skills, and cross-functional collaboration with regional commercial and product teams.
About the job
Responsibilities
- Develop and execute product marketing strategies for the single-family office segment and prospects and clients across EMEA, LATAM, and APAC.
- Build expertise in single-family office buyers, operating models, personas, buying committees, customer journeys, regional trends, competitive dynamics, and cultural nuances.
- Partner with Sales, Relationship Management, Demand Generation, Product, and other go-to-market teams on coordinated programs.
- Define segment and regional positioning and create messaging that connects the global value proposition to audience needs.
- Tailor product launches and activation plans for regional audiences and product availability, supporting prospect education and client adoption.
- Develop region-specific campaigns that generate awareness and demand and support client engagement, adoption, and expansion.
- Create scalable campaign content, sales enablement, client education, thought leadership, and co-branded resources, adapting materials for regional use.
- Research markets and industry developments, monitor competition, measure program effectiveness, and incorporate feedback to improve marketing efforts.
Requirements
- 3–6 years of product marketing or related go-to-market experience.
- Experience developing market and audience insights, value propositions, messaging, go-to-market strategies, enablement, and content.
- Strong storytelling, writing, and communication skills, including the ability to translate sophisticated or technical capabilities into clear customer value.
- Global mindset and interest in developing expertise across international markets.
- Experience partnering with Sales, Demand Generation, Relationship Management, Product, or other go-to-market teams.
- Ability to balance strategic planning with hands-on execution across multiple projects.
- Strong relationship-building, influencing, collaboration, prioritization, and independent execution skills.
- Ability to navigate ambiguity, anticipate roadblocks, and work across regions, functions, and time zones.
- Legal authorization to work in the United States without current or future visa sponsorship.
Nice-to-haves
- Experience with B2B SaaS, financial services, fintech, wealth management, or investment management.
Compensation
- Base salary range: $106,000–$166,000 USD, plus bonus, equity, and benefits.
Skills
Product Marketing, Go-to-Market Strategy, B2B SaaS, Financial Services, Wealth Management, Investment Management, Market Research, Audience Insights, Positioning, Messaging, Sales Enablement, Demand Generation, Campaign Strategy, Product Launches, Competitive Analysis
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