Product Marketing Manager

Responsibilities

• Build a deep understanding of audiences, including their needs, motivations, perceptions, and sources of confusion.
• Define and test differentiated positioning, value propositions, naming, and messaging.
• Write clear customer-facing copy for product launches and lifecycle communications.
• Lead go-to-market and lifecycle plans that drive discovery, activation, and repeat engagement.
• Bring audience and market insight into product development from strategy through launch and iteration.
• Define success measures, design experiments, and use adoption, engagement, conversion, and revenue data to evaluate impact.

Requirements

• 5+ years of experience in product marketing or a closely related role, ideally in consumer technology.
• Exceptional writing skills and ability to make complex products clear, compelling, and trustworthy.
• Track record developing positioning and messaging and leading go-to-market strategy for new or evolving products.
• Hands-on experience writing lifecycle communications supporting onboarding, engagement, retention, or reactivation.
• Strong audience orientation and practical use of qualitative and quantitative insights.
• Experience setting measurable goals, designing experiments, and evaluating adoption, engagement, conversion, and revenue data.
• Ability to operate autonomously in a fast-moving, ambiguous environment and build cross-functional alignment.

Nice to Have

• Experience marketing products in benefits, healthcare, Medicare, fintech, or another complex or highly regulated consumer category.

Compensation & Benefits

• Expected compensation: $125,000–$175,000.
• 20 days of PTO.
• 4% 401(k) match.
• $10,000 lifetime spend toward Carrot Fertility.
• Medical, dental, and vision options.
• Other health and mental-health benefits and perks.
• Remote-friendly work environment; optional in-person retreats a few times per year.