Product Marketing Manager, Competitive Intelligence
Own Hightouch’s competitive intelligence program, translating market and competitor research into positioning, sales enablement, launches, and product insights. The role requires 4–6 years of competitive intelligence, product marketing, or market research experience and strong cross-functional communication skills.
About the job
Responsibilities
- Define differentiating positioning for products and solutions across marketing, product, and data personas.
- Lead cross-functional launches and campaigns across marketing, sales, and product.
- Conduct user research to identify market gaps and product opportunities.
- Create, maintain, and improve website messaging, customer case studies, and sales enablement materials.
- Help internal teams and product evangelists craft customer-value messaging and sequences.
- Evangelize Hightouch externally at field events, customer engagements, and webinars.
Requirements
- 4–6 years of experience in competitive intelligence, product marketing, or market research, ideally in B2B SaaS.
- Strong primary and secondary research skills, including win/loss interviews, analyst reports, public filings, review sites, and pricing pages.
- Ability to synthesize conflicting signals into clear points of view and maintain structured competitive frameworks.
- Experience producing battlecards, competitive decks, objection-handling guides, and other content used by sales and marketing.
- Strong storytelling, written communication, and verbal communication skills.
- Cross-functional experience with sales, product, and marketing, including sales cycles, deal support, roadmap input, messaging, and launches.
- Familiarity with data infrastructure, CDPs, MarTech, or adjacent technical B2B markets.
- High ownership and ability to build a competitive intelligence function from scratch.
Nice-to-Haves
- Experience building or owning a competitive intelligence program.
- Experience in a high-growth or fast-moving market.
- Experience with CDP, martech, data infrastructure, adtech, AI, or lifecycle marketing ecosystems.
- Startup experience and ability to work in a fast-paced environment.
Compensation and Benefits
- Annual salary of $135,000–$165,000 USD.
- Meaningful equity compensation through ISO options.
- Early exercise and a 10-year post-termination exercise window.
Skills
Competitive Intelligence, Product Marketing, Market Research, B2B SaaS, Win/Loss Interviews, Analyst Reports, Sales Enablement, Battlecards, Positioning, User Research, MarTech, Customer Data Platforms, Data Infrastructure, Artificial Intelligence, Lifecycle Marketing
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