Product Marketing Manager

Responsibilities

• Own the positioning and growth strategy for Replit’s core products, including Design and Slides.
• Develop audience-focused narratives, identify new use cases and channels, and bring product improvements to market.
• Build programs that drive adoption, engagement, and conversion.
• Track competitors and customer needs, translating insights into sharper messaging, stronger go-to-market decisions, and actionable feedback for Product and Engineering.
• Collaborate across Product, Engineering, Growth, Brand, and Creative.
• Develop strategy, write product narratives, and execute go-to-market work.

Requirements

• Take ownership, work through ambiguity, and move from strategy to execution independently.
• Turn customer insight into clear positioning, relevant narratives, and audience-specific campaigns.
• Find creative ways to expand adoption, test channels and tactics, and develop repeatable programs.
• Understand complex products and translate product capabilities into meaningful customer value.
• 4+ years of experience growing product-led, consumer, prosumer, creative, or developer-focused products.

Compensation & Benefits

• Annual salary: $140,000–$180,000, plus equity.
• 401(k) program with a 4% match for US employees.
• Health, dental, vision, and life insurance.
• Short- and long-term disability coverage.
• Paid parental, medical, and caregiver leave.
• Flexible time off and holidays.
• Commuter benefits for in-office US employees.
• Monthly wellness stipend.
• Autonomous work environment.
• In-office setup reimbursement.
• Quarterly team gatherings.
• In-office amenities.