Product Marketing Manager
Build Vividly’s product marketing function, leading product launches, customer education, sales enablement, feature adoption, and customer advocacy. Requires 4–7 years of B2B SaaS product marketing experience, startup experience, and strong cross-functional communication skills.
About the job
Responsibilities
Product Release Communication & Customer Education
- Partner with Customer Success Managers to communicate product releases to customers, explaining what is new, why it matters, and how to use it.
- Build and manage a scalable release communication framework across product, customer success, sales, and marketing.
- Own go-to-market processes for new feature launches from early awareness through post-launch adoption.
Sales Enablement
- Develop talk tracks, one-pagers, battle cards, and competitive positioning for new and existing product capabilities.
- Equip sales and SDR teams to sell and demonstrate new functionality, especially for mid-market and enterprise customers.
- Translate product specifications into business value for finance and sales personas.
Feature Adoption & Revenue Impact
- Define and track feature adoption, customer engagement, and revenue-impact metrics.
- Set goals for adoption rates and upsell revenue associated with new functionality.
- Work with Customer Success and Revenue Operations to identify upsell opportunities and develop campaigns and materials to activate them.
Product Advocacy
- Build and formalize a structured, incentivized product advocacy program.
- Leverage power users and customer advisors to gather feedback, validate messaging, and generate case study content.
- Establish a repeatable voice-of-customer program that informs product roadmaps and positioning.
Requirements
- 4–7 years of product marketing experience in B2B SaaS.
- Startup experience.
- Proven ability to translate complex product functionality into clear narratives for technical and non-technical audiences.
- Experience owning end-to-end go-to-market launch processes, including cross-functional coordination and follow-through.
- Ability to work autonomously in a fast-moving, lean environment with shifting priorities.
- Data-driven approach to goal setting, outcome tracking, and iteration.
- Strong collaboration skills and ability to build trust across customer success, sales, and product teams without formal authority.
Nice-to-Haves
- Experience in consumer packaged goods, retail, or trade promotion management.
Skills
B2B SaaS, Go-to-Market Strategy, Product Launches, Sales Enablement, Competitive Positioning, Customer Advocacy, Voice Of Customer, Feature Adoption, Revenue Operations, Customer Success, Product Analytics, Case Studies
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