Director of Product Marketing
Leads portfolio positioning, go-to-market strategy, launches, customer advocacy, PR, and revenue enablement for a growing B2B technology portfolio. Requires 10+ years of product marketing experience, team leadership, and the ability to translate complex technology into differentiated buyer value.
About the job
Responsibilities
- Define product marketing strategy across Interplay’s portfolio and priority industries.
- Own messaging architecture, value propositions, industry positioning, buyer narratives, and competitive differentiation.
- Translate customer, market, and competitive insights into product and business strategy recommendations.
- Lead cross-functional go-to-market strategy for new products, capabilities, programs, and strategic initiatives.
- Establish launch strategy, audiences, positioning, readiness requirements, owners, timing, and success measures.
- Build repeatable GTM processes across Product, Sales, Customer Success, and Growth.
- Equip Sales and Customer Success with messaging, personas, competitive insights, content, training, and tools.
- Partner with Growth and Demand Generation on campaigns that build awareness, pipeline, and adoption.
- Lead PR strategy, agency relationships, media relations, thought leadership, and launch communications.
- Build customer advocacy programs including case studies, testimonials, customer stories, video, and awards.
- Develop opportunities across industry events, speaking engagements, awards, webinars, and related channels.
- Lead, coach, and develop the product marketing team and contractors.
- Establish team priorities, operating rhythms, standards, and success measures.
Requirements
- 10+ years of progressive B2B product marketing experience, including 4+ years leading and developing teams.
- Experience in B2B SaaS, technology, EdTech, workforce development, industrial technology, or a related environment.
- Proven success developing product positioning, messaging, and GTM strategy across multiple products, markets, or vertical industries.
- Experience translating complex technology or technical products into compelling buyer value, differentiated messaging, and sales enablement.
- Track record leading complex, cross-functional product launches from strategy through execution and measurement.
- Strong market intelligence, competitive research, customer insight, and win/loss experience.
- Exceptional written, verbal, and executive communication skills.
- Must reside in the United States and be legally authorized to work in the United States without current or future sponsorship.
Nice to Have
- Experience marketing to skilled trades, industrial, manufacturing, facilities, education, or workforce development organizations.
- Experience with Salesforce, HubSpot, Gong, Allego, or market intelligence platforms.
- Experience marketing products incorporating AI, VR, simulations, hardware, or other emerging technologies.
Compensation & Benefits
- Annual salary: $160k-$180k.
- Final compensation reflects experience and demonstrated impact.
- Remote-first work with flexible hours.
- Background check and drug and alcohol test required after offer; additional verifications may apply.
- I-9 and E-Verify required for new hires.
Skills
B2B Product Marketing, B2B SaaS, Product Positioning, Messaging Strategy, Go-to-Market Strategy, Market Intelligence, Competitive Research, Customer Insights, Win/Loss Analysis, Sales Enablement, Product Launches, Public Relations, Salesforce, HubSpot, Gong
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